Learn from Facebook Marketing Success Stories in 2019 (1 of 3): Objectives

An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns.

If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should guide your plans:

  • Objectives that were most persuaded in Facebook successful campaigns;
  • Tools and solutions that were most adopted in Facebook successful campaigns;
  • KPIs used to measure the success of these campaigns.

دورات تدريبية كورسات اونلاين

Today’s article will be tackling the first point (next two articles will be tackling the other two points).

Objective of Facebook Successful Campaigns:

It’s very important to understand what are the objectives that were planned for a successful Facebook marketing campaign. It’s a general rule in life: you have to have a well defined objective to attain the desirable results. This rule becomes of special importance also when you are planning for your marketing campaigns. In fact, choosing the right objectives can make or break your Facebook marketing efforts!

Upon the analysis of a set of 40 successful Facebook campaigns, the following objectives were spelled out the most:

  • Increasing Brand Awareness (43%)
  • Driving Sales (38%)
  • Improving Customer Experience (13%)
  • Posting Engagement (10%)
  • Accelerating App Installs (5%)
  • Acquiring New Users / Subscriptions (4%)
  • Testing FB Ads (3%)

It was obvious throughout the analyzed stories that Facebook marketing is firstly used for brand awareness (43% of cases) and then for driving sales (38% of cases). With far distance, in the third rank comes Improving Customer Experience as spelled out in only (13%) of cases.

In this article we learnt about the 1st aspect of a successful Facebook marketing campaign: Objectives.

Stay tuned for the next two articles, to learn about the other two aspects:

2- Tools and solutions used for marketing through Facebook.

3- KPIs (Key Performance Indicators) used to measure the results.

If you’d like to learn the full success secrets for your next digital marketing campaign, join our upcoming complete digital marketing diploma.

Related Blog

September 14,2020
/
Articles

3 Popular Digital Skills in Demand for 2021 in Egypt

There are tons of digital skills that are relevant for the future and witness high demand in Egypt in 2021 and beyond. In this blog, we will focus on the top digital skills that are in demand – plus our favorite courses to master them in 2021 and beyond! How Important Is It to Learn […]

Read More
August 6,2020
/
Articles

Learn from Facebook Marketing Success Stories in 2019 (1 of 3): Objectives

An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns. If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should guide your plans: Objectives that […]

Read More
August 6,2020
/
Articles

Content Marketing for Small Business in Six Steps

Within the past years, content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them into the future. Smart Insights has revealed that content marketing is the marketing activity with the […]

Read More