Learn from Facebook Marketing Success Stories in 2019 (1 of 3): Objectives

An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns.

If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should guide your plans:

  • Objectives that were most persuaded in Facebook successful campaigns;
  • Tools and solutions that were most adopted in Facebook successful campaigns;
  • KPIs used to measure the success of these campaigns.

دورات تدريبية كورسات اونلاين

Today’s article will be tackling the first point (next two articles will be tackling the other two points).

Objective of Facebook Successful Campaigns:

It’s very important to understand what are the objectives that were planned for a successful Facebook marketing campaign. It’s a general rule in life: you have to have a well defined objective to attain the desirable results. This rule becomes of special importance also when you are planning for your marketing campaigns. In fact, choosing the right objectives can make or break your Facebook marketing efforts!

Upon the analysis of a set of 40 successful Facebook campaigns, the following objectives were spelled out the most:

  • Increasing Brand Awareness (43%)
  • Driving Sales (38%)
  • Improving Customer Experience (13%)
  • Posting Engagement (10%)
  • Accelerating App Installs (5%)
  • Acquiring New Users / Subscriptions (4%)
  • Testing FB Ads (3%)

It was obvious throughout the analyzed stories that Facebook marketing is firstly used for brand awareness (43% of cases) and then for driving sales (38% of cases). With far distance, in the third rank comes Improving Customer Experience as spelled out in only (13%) of cases.

In this article we learnt about the 1st aspect of a successful Facebook marketing campaign: Objectives.

Stay tuned for the next two articles, to learn about the other two aspects:

2- Tools and solutions used for marketing through Facebook.

3- KPIs (Key Performance Indicators) used to measure the results.

If you’d like to learn the full success secrets for your next digital marketing campaign, join our upcoming complete digital marketing diploma.

Related Blog

Profitable Online Business Ideas for Beginners in KSA
May 25,2023

19 Profitable Online Business Ideas in KSA for Beginners

Starting a profitable online business in KSA can be an exciting and potentially lucrative venture. With the ever-increasing popularity of e-commerce and digital marketing, it has become easier than ever to start an online business from scratch. However, with so many options available, it can be not easy to know how to start.  In this […]

Read More
The Best Digital Channels to Promote Your Business in UAE
June 13,2023

Top 10 Digital Channels to Promote Your Business in UAE in 2023

The United Arab Emirates (UAE) has made remarkable strides in digital adoption and use, as evidenced by the latest figures. With a population of 9.48 million people as of January 2023, the UAE boasts a high internet penetration rate of 99.0 percent, with 9.38 million internet users. Additionally, social media use is widespread, with 10.00 […]

Read More
August 6,2020

Top Reasons Why Should You Start Online Marketing Courses in Saudi Arabia in 2020

Nowadays, there is a rapid increase in demand for digital marketing skills and the job market is booming and brands in KSA are putting more focus on digital marketing skills than ever before. Higher budgets, high positions, increased payments, and more career choices are just some of the big benefits that digital marketing trainees can […]

Read More