Blogs & Articles

There are new ways to apply data science and analytics to marketing, with new use cases such as digital advertising, micro-targeting, micro-segmentation, and many more. At present, this data is accessible and available to medium-sized enterprises.  Data science helps marketers collect, aggregate, and synthesize data about their products from different demographics. Based on the insights […]

Video marketing is an important step for your strategy. According to the insights, 92% of marketers say it’s an important part of their marketing strategy. Also, 88% of marketers say that video marketing provides them with positive ROI. But what is video marketing exactly? Video marketing is the use of videos to promote and tell […]

If you are a marketer, or even a business owner, or even interested; you need to keep up with the changes happening in the digital marketing world. There are a lot of updates that can happen overnight and affect your digital marketing strategy. So what’s the best thing to do? Stay up-to-date with everything. And […]

There are tons of digital skills that are relevant for the future and witness high demand in Egypt in 2021 and beyond. In this blog, we will focus on the top digital skills that are in demand – plus our favorite courses to master them in 2021 and beyond! How Important Is It to Learn […]

Are you looking to shift your career and hunt one of the best lucrative jobs in Saudi Arabia? You can definitely reach your dream job by constantly update yourself and be aware of the digital skills that employers are currently looking for. In this article, we will focus on the top digital skills that are […]

The Project Management Professional (PMP)® is the most important industry-recognized certification for project managers. A PMP certified project manager almost gets a salary that is higher with 23% on average across the analyzed 37 countries around the world (According to PMI). However, this advantage varies across countries, for example, the median salary for a PMP […]

Adobe Photoshop is a very powerful tool used by designers, web developers, graphic artists, photographers, creative professionals and a very wide spectrum of business applications. The business applications using Adobe Photoshop are not limited to the digital marketing ones as it’s generally perceived, but in fact, they are endless! Here are a few examples: Marketing Materials: […]

Big Data and Analytics are not just buzzwords, in this video, from Harvard Business Review you’ll get to know the meanings, definitions, types, and why they could be a key competitive advantage for your company. What are the Big Data Analytics Definitions? Big data: refers to the vast volumes and types of information that companies […]

The job market had been into massive changes and future of work is going to be of similar dynamism, if not with more massiveness. Mega trends are always there and in an ever evolving phenomena: globalization, digitization, automation, artificial intelligence, robotics, machine learning and much more. With these advancements continue, some skills are becoming obsolete […]

An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns. If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should guide your plans: Objectives that […]