The Complete Digital Marketing Diploma (Practical Training)

Overview:

This digital marketing practical course will help you to develop your business, increase your revenues, develop your skills by learning the latest tools and techniques in the digital marketing field to help you achieving the maximum use of these online marketing tools for your business to increase your sales, minimize your costs, and learn new ways to reach your potential customers.

Objectives:

To learn how to apply traditional marketing theories online.
To learn how digital marketing tools fit in the overall business and marketing plans.
To learn how to create an integrated digital marketing plan in a specific period of time.
To learn how to get the best of social media platforms Facebook, Twitter, Instagram, LinkedIn, and Youtube.
To learn how to optimize your Google AdWords account.
Ultimately; to learn how to achieve your digital marketing objectives with a lower budget and higher ROI.

Rounds:

Besides rounds that are conducted in IMP head office in Egypt; IMP courses are also delivered LIVE with fully interactive sessions allowing for a highly engaging Q & A and assuring that you get the best ever learning experience.

Available Rounds Date

Starting Date / Ending Date

Time

Day

10-Apr-20

7-Aug-20

11:00 AM – 4:00 PM
(KSA Local Time)
(Online Live)

Friday

Kindly Download the Digital Marketing Diploma Outline.

Course Features

Lectures 55
Quizzes 0
Duration 55 hours
Skill level Advanced
Language English
Students 1
Assessments Yes

1-Introduction to Marketing and Digital Marketing 8
- Lecture1.1
  
  What is marketing?
- Lecture1.2
  
  Why is it important to understand marketing?
- Lecture1.3
  
  What is digital marketing (e-marketing)?
- Lecture1.4
  
  Why digital marketing (e-marketing)?
- Lecture1.5
  
  How to judge the effectiveness of digital marketing campaigns?
- Lecture1.6
  
  What are the right KPIs to evaluate a digital marketing campaign?
- Lecture1.7
  
  Why could digital marketing campaign fail?
- Lecture1.8
  
  Digital marketing channels overview.
2 - Prepare your Website According to Usability Analysis 3
- Lecture2.1
  
  Introduction to Website Usability
- Lecture2.2
  
  Introduction to Factors Influencing Online Consumer Behavior.
- Lecture2.3
  
  Types of Online Business Models.
3 - A Comprehensive View of Digital Marketing Channels 6
- Lecture3.1
  
  SMM (Social Media Marketing).
- Lecture3.2
  
  SEM ( Search Engine Marketing).
- Lecture3.3
  
  SEO (Search Engine Optimization) vs. Google AdWords.
- Lecture3.4
  
  Online Banner Ads.
- Lecture3.5
  
  E-mail Marketing.
- Lecture3.6
  
  Other Forms and Channels of Digital Marketing.
4 - Facebook Marketing 8
- Lecture4.1
  
  How to Create and Manage Your Account on Facebook?
- Lecture4.2
  
  How to manage a Facebook page?
- Lecture4.3
  
  How to develop content strategy for your Facebook account?
- Lecture4.4
  
  How to manage Facebook ads to attract more customers to your business?
- Lecture4.5
  
  How to define your target audience on Facebook to market and sell your product/ service?
- Lecture4.6
  
  How to manage Facebook Ads to attract more customers to your business?
- Lecture4.7
  
  How to define your target audience on Facebook to sell and market your products/services?
- Lecture4.8
  
  How to evaluate your Facebook campaign and optimize it to get better ROI?
5 - Instagram Marketing 6
- Lecture5.1
  
  How to create and manage your account on Instagram?
- Lecture5.2
  
  How to increase your followers on Instagram?
- Lecture5.3
  
  How to develop content strategy for your Instagram account?
- Lecture5.4
  
  How to promote your products/ services on Instagram?
- Lecture5.5
  
  How to manage and evaluate Instagram Ads?
- Lecture5.6
  
  How to define your target audience on Instagram?
6 - Twitter Marketing 6
- Lecture6.1
  
  How to create and manage your account on Twitter?
- Lecture6.2
  
  How to increase your followers on Twitter?
- Lecture6.3
  
  How to develop content strategy for your Twitter account?
- Lecture6.4
  
  How to promote your products/ services on Twitter?
- Lecture6.5
  
  How to manage and evaluate Twitter ads?
- Lecture6.6
  
  How to define your target audience on Twitter?
7 - YouTube Marketing 4
- Lecture7.1
  
  How to create and manage your YouTube Channel?
- Lecture7.2
  
  What is the importance of video marketing?
- Lecture7.3
  
  How to increase visits and views?
- Lecture7.4
  
  How to define your target audience on You Tube?
8 - LinkedIn Marketing 5
- Lecture8.1
  
  How to create and manage your account on LinkedIn?
- Lecture8.2
  
  How to increase your connections on LinkedIn?
- Lecture8.3
  
  How to promote your products/ services on LinkedIn?
- Lecture8.4
  
  How to reach your potential customer on LinkedIn?
- Lecture8.5
  
  How to manage LinkedIn Ads?
9 - Google AdWords 9
- Lecture9.1
  
  What is Google Adwords?
- Lecture9.2
  
  Why Google Adwords?
- Lecture9.3
  
  How to create & manage Google AdWords account.
- Lecture9.4
  
  What are Google ads types?
- Lecture9.5
  
  How to use Google AdWords to promote your products/services?
- Lecture9.6
  
  Google AdWords Types
- Lecture9.7
  
  Search Ads.
- Lecture9.8
  
  Display Ads.
- Lecture9.9
  
  Video Ads.
Final Project 0

All participants should work individually (or in teams) in a project to develop a digital marketing plan and eMarketing Egypt consultants will evaluate the results.

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