The Complete Digital Marketing Diploma (Practical Training)

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Interactive Online Training

Start DateTimeDaysAvailable Seats
31-Mar-2024From 7:00 to 10:00
Ramadan Time:
From 7:30 to 10:30
Sunday & MondayLimited

64 hours of practical training

3 months of practical projects

The diploma is presented in the Arabic language

About The Diploma

Our training courses are designed and delivered by subject experts  who are competent in providing solutions which are applicable to  today’s business challenges.

This Diploma will help you to develop your business, increase your  revenues, develop your skills by learning the latest tools and  techniques in the digital marketing to help you achieving the  maximum use of these tools to increase your sales, minimize your  costs, and learn new ways to reach your potential customers.

Our diploma delivers a deep understanding of the latest techniques and applications of AI in digital marketing, which will enable you to stay ahead of the curve and tackle new challenges with confidence.

Learn How To Build Successful Facebook campaigns, Facebook Targeting Skills, Lookalike Audiences, Retargeted traffic, Increase Conversions, Types of Facebook Ads Should You Run? Lead Ads Better Than Landing Pages? Learn How to Build Successful Facebook Ads Through Our Online Live Digital Marketing Training Course in Saudi Arabia, UAE, KSA, Qatar, Kuwait & Arab World.

Why Study AI-Driven Digital Marketing?

  • The need for qualified individuals is constantly increasing in the Digital Marketing and eCommerce industry with significant growth in the coming years.
  • Life is like a high-speed train, and the world around us is the constantly evolving track. The trend of this age is AI, and studying digital marketing is your first step towards being relevant towards understanding the power of AI and its potential to revolutionize not only our lives in general but also the digital marketing industry.
  • Enabling businesses to reach and engage with customers more effectively than ever before with hands-on experience working with AI tools and technologies, familiar with their strengths.
  • By The end of This Diploma the participants can develop the skills to start and grow a profitable business also the training enhances various techniques and strategies which can help them gain a competitive edge as Digital Marketing Specialist, Media Buying Specialist, Social Media Specialist or eCommerce Specialist.
  • In addition, you will be equipped with the latest knowledge of AI tools and mastering their application. You will also learn how to leverage AI tools to create new job opportunities or streamline processes in your current job, saving time and increasing efficiency.

Why Should Attend The Digital Marketing Diploma?

This Diploma is suitable for a variety of professions and for all levels of marketing and business experience who wants to control the future, such as:

  • For individuals: who wish to pursue a career in digital marketing.
  • For individuals: who wish to gain an understanding of e-commerce business to operate and manage their project.
  • Recent graduates and job seekers: who just starting out in their careers or who are looking to switch careers. may find that a diploma in AI-driven digital marketing can help them stand out to potential employers and gain the skills they need to succeed in the field.
  • For business professionals who wish to gain the competitive edge by takes a deep dive into the evolution of digital marketing and ecommerce such as experienced marketing professionals, entrepreneurs, freelancers, startup founders.
  • Freelancers and consultants: who provide digital marketing services to clients can benefit from learning about AI and how to use it to improve their clients’ marketing strategies.
  • Marketing professionals seeking to enhance their skills: who are already working in marketing roles, such as digital marketers, social media managers, and content creators, can benefit from a diploma that teaches them how to use AI to enhance their marketing strategies.

Digital Marekting Learning Objectives:

Learn how to increase your income and Achieve additional income Through:

  • Get Promoted on Your Current Position in Media Buying, Digital Marketing , eCommerce.
  • Get more Freelancer Opportunities.
  • Work as Affiliate Marketing.
  • Get Ready To Become A Certified Digital Marketing From Google & Meta.
  • Be able to take up responsibility to manage digital marketing team , your agency or Promote yourself as freelancer Expert digital marketing specialist.
  • Be Ready to build a comprehensive knowledge arsenal about the AI world, empowering you with the skills and expertise you need to thrive in today’s rapidly evolving digital landscape.
  • Understand the wide range of disciplines under Marketing, digital marketing, and the Artificial intelligence environment.
  • Effectively setup and Manage Social Media channels and Content marketing to drive Awareness, Leads,  sales for any Brand.
  • Learn By Doing how to implement and optimize Social Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
  • Learn By Doing how to implement and optimize Google Ads Campaigns Such As ; Search , Video, Display.
  • Effectively manage and provide AI with the right input to generate impactful results, enabling you to excel in social media management, content creation, and media planning.

Digital Fundamentals Learning Obectives

  • Understand the wide range of disciplines under Marketing, digital marketing and the Artificial Intelligence.
  • Understanding the principles and the core of the Artificial intelligence technology and how it can be used on digital marketing.
  • Effectively setup and Manage Social Media channels and Content marketing to drive Awareness, Leads,  sales for any Brand.
  • Using collective Tools on creating content marketing and visuals.
  • Learn By Doing how to implement and optimize Social Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
  • Learn By Doing how to utilize the Ai tool on managing all your online presences.

AI- Driven Media Buying Learning Objectives:

This training courses enables participants  to become a part of a fast-growing industry:

  • Creating The Media Plan and Business Objectives.
  • learn how AI and machine learning can be applied to media buying to optimize campaigns, improve targeting, and increase ROI.
  • analysing data using various tools and techniques to gain insights into audience behaviour and campaign performance.
  • Learn By Doing how to implement and optimize Social Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
  • Learn By Doing how to implement and optimize Google Ads Campaigns Such As ; Search , Video, Display
  • Learn by Doing ow to optimize campaigns using AI and machine learning techniques to improve

AI- Driven E-Commerce Learning Objectives:

This training courses enables participants  to become a part of a fast-growing industry:

  • Understanding the main concept of e-commerce.
  • Create and Design Business Plan for eCommerce included vendor selection, Logistics , Payment Method.
  • learn how AI and machine learning can be applied to media buying to optimize campaigns, improve targeting, and increase ROI.
  • Prepare and Optimize Your Website and Online eCommerce Platform.
  • Understanding the customer journey: You will learn how to map the customer journey and use AI to personalize the customer experience to increase conversions and customer loyalty.
  • Design and Create Your Media Plan.
  • Learn and Practice the full cycle of digital marketing implementation and Optimization : social media advertising,  Google display advertising and YouTube,  as well as special tactics for eCommerce.
  • Mastery of Ecommerce buying platforms, how to use various Ecommerce buying platforms such as Amazon, Shopify, and other Ecommerce marketplaces
  • Measure performance of eCommerce store using Google analytics .


Digital Marketing Diploma Practical Training “Snapchat” Lecture Sample

Terms and Conditions

CERTIFICATE OF COMPLETION

To have successfully completed; a trainee should:

  • have an attendance rate of not less than 80% (or such higher attendance requirement as prescribed for the course);
  • Pass the course practical assessments and projects in at least 75% of the total number of assignments as required in each training course.

Rounds:

Besides rounds that are conducted in IMP head office in Egypt; IMP courses are also delivered LIVE with fully interactive sessions allowing for a highly engaging Q & A and assuring that you get the best ever learning experience.

Reviews

دورات تدريبية كورسات اونلاين

 

دورات تدريبية كورسات اونلاين
دورات تدريبية كورسات اونلاين
دورات تدريبية كورسات اونلاين
دورات تدريبية كورسات اونلاين

The cost of the full course is $250 instead of $400 for a limited time

Choose the appropriate date for you and pay through an electronic payment card.

 

Digital Marketing Fundamentals

Introduction to Marketing

  • The nature and Scope of Marketing
  • the Marketing environment
  • Definition of a market….
  • Definition of market segmentation
  • Definition of buyer behavior
  • The marketing mix: product, place, price, and promotion

Introduction to Digital Marketing

  • Digital Marketing Definitions & Strategies
  • Digital Marketing’s Main Channels
  • Digital Marketing’s Main Ads Types
  • The Buyer’s Journey

Campaign Preparation

  • Collect requirements from your client
  • Questions to ask your client (objectives, products or services, STP… )
  • Setting campaign objectives and budgeting

Content Marketing

  • What is Content Marketing
  • Benefits Of Content Marketing
  • Types Of Content Marketing
  • Content Research and Social Listening
  • Competitor Content Analysis
  • Developing a Content Marketing Plan
  • Artwork (Audit & Approval Cycle)
  • Content Topics
  • Content Calendar
  • Content Marketing Best Practices

Social Media Management

  • Facebook Professional Setup & Management
  • Twitter Professional Setup & Management
  • LinkedIn Professional Setup & Management
  • Instagram Professional Setup & Management
  • Snapchat Professional Setup & Management
  • TikTok Professional Setup & Management
  • Growing and Engaging with your Audience

Digital Marketing Ads Setup

  • Facebook Business Manager and Ad Account Creation
  • Twitter Ad Account Creation
  • LinkedIn Ad Account Creation
  • Instagram Ad Account Creation
  • Snap Chat Ad Account Creation
  • TikTok Ad Account Creation
  • Google Business Manager and Ad Account Creation

AI-driven Media Buying Track

Facebook Ads

  • Creating Facebook Ads Campaign
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

Campaign & Monitoring

  • Presentation Reporting Actual VS Planned

Twitter Ads

  • Creating Twitter Ads Campaign
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

LinkedIn Ads

  • Creating LinkedIn Ads Campaign
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

Instagram Ads

  • Creating Instagram Ads Campaign
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

Snapchat Ads

  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

TikTok Ads

  • Creating TikTok Ads Campaign
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

Google Ads : Paid Search (PPC)

  • Fundamentals of Paid Search
  • Paid Search Campaign Creation
  • Search Campaign Management
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

Google Ads : Video and Display Ads

  • Fundamentals of Display and Video Ads
  • Creating and Managing a YouTube Channel
  • Google Display Network and Video Ad Formats
  • Creating Display and Video Campaigns
  • Targeting Display and Video Campaigns
  • Ads Metrics and Insights
  • Ads A/B Testing & Optimizations
  • Campaign Monitoring

Campaign & Monitoring

  • Presentation Actual VS Planned
Level: Beginner & Advanced
64 Hours
Course Type: Online Interactive
Language: Arabic
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