What is Google Ads (Formerly Known as Google AdWords)?

What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you’re asking “How does AdWords Work?” this infographic is for you!

Does AdWords work?

Does Google AdWords work? Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads.

How to start planning Campaigns in Google Ad Words?

Google Ads Planning:

  • Plan out the campaign first – don’t just rush headlong into setting it up in AdWords
  • You need to understand the objectives of the campaign and what the optimum account structure will be
  • Get an understanding of the landing pages as this will help with account structure
  • Identify keywords from the landing pages first and cross-reference with AdWords keyword planner – if the primary keywords are not on the landing pages a request to the client that they should align the page with expected primary search terms for best results

Google Ads Settings:

  • Name the campaign with common sense and in a structured way
  • If the request is for a search campaign always select ‘Search Network only – All Features’
  • If the campaign is not device-specific, make sure all devices are selected
  • Select targeted locations
  • In location options, if targeting specific geo, select ‘target People in my targeted location’
  • Set a nominal daily budget and nominal max CPC if required.
  • The set delivery method to ‘Standard’ – we can change this later
  • Set ad delivery to ‘optimize for clicks’
  • PAUSE THE CAMPAIGN as soon as you can before you continue to optimize

Want to know more, and execute the best practice for Google Ads and Campaigns?

Click below to download a free outline from IMP digital marketing live course and contact us to discover how the right digital marketing ads & techniques drive success for your organization.

Stay tuned,