The world is moving rapidly towards digital transformation; relying on big data, Machine Learning (ML), and Artificial Intelligence (AI). Marketers and businesses have involved in these aspects because of the great benefits it brings to increase their productivity and profits. To cope up with the trend, the Institute of Management professionals IMP offers you the best online course for machine learning with Python in KSA which will increase the level of your data analysis skills and open prospects to investigate the ways you can use machine learning to enhance your business processes.
Let’s take a quick glance at the key benefits of using machine learning in different business processes and why you should start learning machine learning with python in Saudi Arabia.
Benefits of Combining Machine Learning with Business
Combining machine learning into business processes can have a great impact on the insights a business gets from its available data, helping businesses improve the quality, productivity, customer service, figure out the most valuable customers, and much more.
1. Personalizing Recommendations
It’s the most popular benefit of using machine learning in business processes. Amazon and Alibaba were one of the leading eCommerce enterprises in introducing machine learning algorithms and predictive analytics that improve and personalize the product recommendation process.
Machine learning algorithms use the customer’s purchase history and match it with a wide inventory of products to identify hidden patterns and cluster similar products together. Then, these products are suggested to customers, thus motivating them to purchase more and boost the chances of conversion.
2. Simplifying Marketing and Forecasting Sales
Machine learning helps companies in many ways to better market their products and services and predict future sales performance. Also, it has large benefits for the sales and marketing functions. These benefits include:
- Collecting Big Data From Unlimited Sources:
Using machine learning algorithms enables businesses to collect and analyze unlimited amounts of comprehensive data. This is useful in using this data to regularly review and modify marketing strategies and sales based on customer behavior patterns.
- Interpreting Past Customer Behaviors:
Machine learning enables businesses to analyze and interpret data related to consumer behaviors. Hence, based on new and different data types, you will be able to make better expectations of customer behaviors in the future.
- Data Processing and Real-time Forecasting:
The identification of related data makes it possible to take the right actions at the right time without investing more time to plan and run the right ad and make it visible to customers.
3. Image Recognition
Computer Vision or Image Recognition is the ability of a machine to produce numeric and symbolic information from images and other high-dimensional data. It includes machine learning, pattern recognition, data mining, and database knowledge discovery. Image recognition can be used in different industries including healthcare, vehicles, social media platforms, etc.
The most obvious examples of using machine learning are what we see from Facebook and Instagram when it recognizes faces in the images indicates to their owners.
4. Improving Cyber Security and Detecting Frauds
Cybersecurity is one of the significant problems that are being solved by machine learning by developing new technologies that quickly and effectively detect unknown threats.
Almost all eCommerce and payment platforms like Amazon and PayPal have their own machine learning tools that detect frauds like abuse of promo codes and other payment-related frauds.
5. Increasing Customer Satisfaction
Predictive algorithms are being used to improve customer loyalty and achieve superior customer experience by utilizing the previous call records to analyze customer’s behavior.
Based on that the client requirements will be assigned to the most proper customer service executive and this reduces the invested cost and time in managing customer relationships.
Why Should You Join the Best Online Course of Machine Learning with Python in KSA?
The growth of machine learning applications brings the demand for data scientists and data analysts-related jobs. Many companies seeking hire data professionals for combining machine learning with their business processes.
The Institute of Management Professionals IMP offers you one of the best online machine learning with Python training courses in Saudi Arabia. In this training course, you will learn how to build predictive data models. You’ll learn also how to collect, process, analyze, and visualize any size of data in an understandable manner to get the conclusions supporting you to make the right decisions for your business.