So, you want to start your own business and build an online store in KSA? First of all, you need to learn about the most exciting industry; eCommerce.
Excellent Choice! There had never been a better time to start building an online business in Saudi Arabia than today. And that’s exactly why the Institute of Management Professionals “IMP” decided to launch the best online live eCommerce Training Course in KSA and the whole Middle East region that enables trainees to build, manage, and promote their online stores.
In this article, we’ve gathered a list of 5 steps to take to create your own online store in 2020. These are some of the steps we teach to our trainees in addition to giving them the essence of working experience in the eCommerce industry for over 10 years of partnership with “eMarketing Egypt“, the leading integrated digital marketing agency in Egypt and the Middle East.
5 Steps to Build Your Own Online Store in KSA in 2020 (No Experience Is Needed)
These steps are the basics of building any online store, whether this is your first time setting up an eCommerce website in KSA or you’re in the game for a while. The process includes finding out what you’re going to sell, discovering your market/niche, building out your online store, and finally market it.
Step 1: Conduct Market Research to Find Your Niche
It’s the most significant step you’ll ever take before start working on building your eCommerce website. Spend enough time conducting market research and finding the right niche to target. There are so many techniques to define your niche, but the easiest way is to:
- Use keyword research tools (like SEMrush) to investigate how many searches per month are performed for various keywords.
- After that, conduct online searches to determine the competition in those markets.
Step 2: Pick a Product to Sell
Having done a good job with you market research; you will be able to pick the right product to sell online. Picking the right products to sell is important to the success of your online store. The right product doesn’t mean the quality of your products but the uniqueness because when you build a store online, you are competing with so many popular eCommerce websites selling everything under the sun.
Step 3: Choose Your Business Name and Register a Domain Name
Take your time to brainstorm and choose the right name for Your eCommerce website in Saudi Arabia.
Make sure to consider these tips that may ease the mission to you:
- Be as original as possible.
- Choose a name with an available (.com) domain.
- Choose a name that’s easy to spell and pronounce and avoid long names.
- Choose a name with some significance or names that related to the niche you’re in.
- Avoid a business name that’s a combination of numbers and words.
Step 4: Choose an eCommerce Platform If You Can’t Afford Developing a Website
Choose an eCommerce platform for your online store in case you can’t afford the cost to develop an eCommerce website from scratch in KSA. There are a lot of different options for these platforms. For first-time eCommerce entrepreneurs, IMP provides you the best eCommerce training course in KSA that teaches you how to create, manage, and promote your own store online practically.
The most important advantage of this training course is that you’ll get access to a real online store to manage it during the course and apply all what you’ll learn including the digital marketing techniques, payments, and logistics.
Step 5: Start Marketing Your Online Store
If you’ve reached this step, so you now know how to set up a business online, how to set up your eCommerce website in Saudi Arabia, and how to pick products to sell and a market to target. All that’s left is to build your first digital marketing plan to promote your online store and reach your target customers. Talking about this step requires writing so many articles so we will suffice to mention the most powerful digital marketing strategies should be used when promoting your online store in KSA.
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) advertising
- Content Marketing
- Social Media Marketing
- Email marketing
Why Should You Join the IMP eCommerce Training Course in Saudi Arabia?
The Institute of Management Professionals “IMP” provides the first specialized online live eCommerce training course in KSA and the Middle East which will enable you to build, manage, and promote your account and online store at the main eCommerce platforms. You’ll study eCommerce practically by getting access to a real online store created by our eCommerce development partner in Egypt. Also, you’ll be able to manage it during the course period and apply all what you’ll learn including digital marketing techniques, payments, and logistics. After completing the training course, you will be able to get your online store against suitable monthly fees (for hosting and support).