Institute of Management Professionals
Adobe Photoshop (PS) Meets Artificial Intelligence (AI)
Adobe Photoshop is a very powerful tool used by designers, web developers, graphic artists, photographers, creative professionals and in a very wide spectrum of business applications. The business applications using Adobe Photoshop are not limited to the digital marketing ones as it’s generally perceived, but in fact, they are endless! Here... More details
Big Data and Analytics Explained (Video)
Big Data and Analytics are not just buzzwords, in this video, from Harvard Business Review you’ll get to know the meanings, definitions, types, and why they could be a key competitive advantage for your company. What are the Big Data Analytics Definitions? Big data: refers to the vast volumes and... More details
Projects Management Professional (PMP) Certificate: Benefits Beyond the Salary Increase
The Project Management Professional (PMP)® is the most important industry-recognized certification for project managers. A PMP certified project manager almost gets a salary that is higher with 23% on average across the analyzed 37 countries around the world (According to PMI). However, this advantage varies across countries, for example, the... More details
Want to Keep your Pace in these competitive Jobs? Keep Learning
The job market had been into massive changes and future of work is going to be of similar dynamism, if not with more massiveness. Mega trends are always there and in an ever evolving phenomena: globalization, digitization, automation, artificial intelligence, robotics, machine learning and much more. With these advancements continue,... More details
Learn from Facebook Marketing Success Stories in 2019 (1 of 3): Objectives
An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns. If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should... More details
Hey Marketers: Cookie-less Digital Marketing is Here!
Cookies had been a very essential part of the digital marketing since the early days; they are very useful as they help to track users across sessions, attribute sales to Ad clicks, retarget, build lookalike target audience and so much more benefits. However, cookie-based tracking had evolved into a non-preferred... More details
The Coronavirus (COVID-19) Outbreak: Time for Virtual Classes
The coronavirus (COVID-19) outbreak is imposing serious risks to most of the living activities including political, economic, social, business and also education and training services. Global Economic and Markets Trends According to the OCED, the output contractions in China is already felt around the world, given the key role china... More details
Why Aggressive Marketing is the Choice Amid COVID-19?
The outbreak COVID-19 is considered the hardest crisis to face the global economy recently. Some analysts even put it comparison versus the Get Depression of 1929. With this overwhelming crisis, there had been lots of news stories, analysts' opinions and articles. But, to keep it simple; this piece is presenting... More details
Learn eCommerce Online in KSA and Start to Earn Money Every Day
“The more you learn, the more you earn” It’s a famous quote attributed to Warren Buffett, the American businessman and the 4th wealthiest person in the world. If you're thinking of starting a business and making money online using eCommerce, this is your chance to learn eCommerce online live and... More details
COVID-19 Reflections: The 4Ps of Marketing Mix applied in the Digital Marketing Campaigns
The COVID-19 crisis is having deep-rooted effects across all life and business activities; and the marketing practices are not an exception! In fact, the effects of the COVID-19 had been reflected through the digital marketing campaigns and can be easily noticed within the very basic model of marketing, which is... More details
Join Data Analytics Training Courses in KSA and Hunt One of the Best Jobs in 2020
Have you ever asked yourself what jobs would be having high demand in 2020 and beyond? And what skills are valued the most in 2020? At the Institute of Management Professionals IMP, we're aware that the data-driven decision-making skills like business analysis are very important in today’s job market. That's... More details
Why Should You Join Machine Learning Using Python Course in KSA?
Artificial Intelligence (AI) and Machine Learning (ML) applications are indeed moving tremendously in KSA and all over the world. All you need to do is to take a look around you to realize the power of AI & ML manifested in our everyday life. From voice-powered personal assistants like Alexa... More details
