Cookies had been a very essential part of the digital marketing since the early days; they are very useful as they help to track users across sessions, attribute sales to Ad clicks, retarget, build lookalike target audience and so much …
An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns. If you are going to use Facebook in …
The job market had been into massive changes and future of work is going to be of similar dynamism, if not with more massiveness. Mega trends are always there and in an ever evolving phenomena: globalization, digitization, automation, artificial intelligence, …
The Project Management Professional (PMP)® is the most important industry-recognized certification for project managers. A PMP certified project manager almost gets a salary that is higher with 23% on average across the analyzed 37 countries around the world (According to …
Big Data and Analytics are not just buzzwords, in this video, from Harvard Business Review you’ll get to know the meanings, definitions, types, and why they could be a key competitive advantage for your company. What are the Big Data …
Adobe Photoshop is a very powerful tool used by designers, web developers, graphic artists, photographers, creative professionals and in a very wide spectrum of business applications. The business applications using Adobe Photoshop are not limited to the digital marketing ones …
The better communication starts by using more than one sense; the more senses used, the more effective communication gets achieved. Visual content gives marketers more opportunities to effectively communicate using this very basic rule, and this what had led to …
For most businesses and government agencies, lack of data isn’t a problem. In fact, it’s the opposite: there’s often too much information available to make a clear decision. Let’s start our journey… What is Data Analysis? (Data Analysis meaning, and …
What is Google Ads (Formerly Known as Google AdWords)? What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers …
Within the past years, content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them …