Institute of Management Professionals
The 3 Myths of Digital Marketing!
Digital marketing is a very hot topic having an ever growing interest across the globe. However, with this growing interest and importance, the digital marketing practices are still captivated within three main myths: Myth NO #1: Digital Marketing is the Marketing! This is the most common story out there. People... More details
How to Implement Data Science in Your 2020 Marketing Plan
The main advantage that big data provides is an enhanced knowledge of customers. While in the past marketers were making decisions based on intuition and experience, nowadays their guesses could be confirmed by using data science. As the path to an effective marketing plan becomes increasingly technical in nature, the... More details
6 Must-Have Skills You Need to Be a Data Scientist
Nowadays, with the vast amounts of data available in the world, companies across all industries are focusing on exploiting data for their competitive advantage. Hence, they realized that they need to hire more data scientists or provide their employees with data science skills. A data scientist is an expert who... More details
Top 9 Project Management Methodologies – Learn Project Management
A project management methodology is a set of guiding principles and processes for managing a project. In this article, you will find 9 project management methodologies along with their pros and cons. This will help you guide you in shortlisting the most suitable project management methodology for your project. Let's... More details
What is the Data Requirements Analysis? – Learn Project Management
Requirement Analysis Summary: For the success of a project, it is utmost important to analyze project requirements when they are gathered as well as throughout the lifecycle of the project. Requirements analysis helps to keep the requirements in line with the need of the business. A good requirements analysis process... More details
Content Marketing for Small Business in Six Steps
Within the past years, content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them into the future. Smart Insights has revealed that content marketing is... More details
How to Start Planning Campaigns in Google Ad Words?
Apply now for the Digital Marketing diplomaInteractive online course from IMPOnly 290$ instead of 400$ What is Google Ads (Formerly Known as Google AdWords)? What is AdWords? Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in... More details
Effective Marketing Communications Through Graphic Design
The better communication starts by using more than one sense; the more senses used, the more effective communication gets achieved. Visual content gives marketers more opportunities to effectively communicate using this very basic rule, and this what had led to the concept of the multi-sensory design. Graphic design is not... More details
Adobe Photoshop (PS) Meets Artificial Intelligence (AI)
Adobe Photoshop is a very powerful tool used by designers, web developers, graphic artists, photographers, creative professionals and in a very wide spectrum of business applications. The business applications using Adobe Photoshop are not limited to the digital marketing ones as it’s generally perceived, but in fact, they are endless! Here... More details
Big Data and Analytics Explained (Video)
Big Data and Analytics are not just buzzwords, in this video, from Harvard Business Review you’ll get to know the meanings, definitions, types, and why they could be a key competitive advantage for your company. What are the Big Data Analytics Definitions? Big data: refers to the vast volumes and... More details
Projects Management Professional (PMP) Certificate: Benefits Beyond the Salary Increase
The Project Management Professional (PMP)® is the most important industry-recognized certification for project managers. A PMP certified project manager almost gets a salary that is higher with 23% on average across the analyzed 37 countries around the world (According to PMI). However, this advantage varies across countries, for example, the... More details
Want to Keep your Pace in these competitive Jobs? Keep Learning
The job market had been into massive changes and future of work is going to be of similar dynamism, if not with more massiveness. Mega trends are always there and in an ever evolving phenomena: globalization, digitization, automation, artificial intelligence, robotics, machine learning and much more. With these advancements continue,... More details
