Showing 11-20 of 40 results

Effective Marketing Communications Through Graphic Design

November 3, 2019

The better communication starts by using more than one sense; the more senses used, the more effective communication gets achieved. Visual content gives marketers more opportunities to effectively communicate using this very basic rule, and this what had led to …

IMP for courses answers: Why Data Analysis is so important?

November 3, 2019

For most businesses and government agencies, lack of data isn’t a problem. In fact, it’s the opposite: there’s often too much information available to make a clear decision. Let’s start our journey… What is Data Analysis? (Data Analysis meaning, and …

How to Start Planning Campaigns in Google Ad Words?

November 3, 2019

What is Google Ads (Formerly Known as Google AdWords)? What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers …

Content Marketing for Small Business in Six Steps

November 3, 2019

Within the past years, content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them …

6 Must-Have Skills You Need to Be a Data Scientist

November 3, 2019

Nowadays, with the vast amounts of data available in the world, companies across all industries are focusing on exploiting data for their competitive advantage. Hence, they realized that they need to hire more data scientists or provide their employees with …

How to Implement Data Science in Your 2020 Marketing Plan

November 3, 2019

The main advantage that big data provides is an enhanced knowledge of customers. While in the past marketers were making decisions based on intuition and experience, nowadays their guesses could be confirmed by using data science. As the path to …

The 3 Myths of Digital Marketing!

October 23, 2019

Digital marketing is a very hot topic having an ever growing interest across the globe. However, with this growing interest and importance, the digital marketing practices are still captivated within three main myths: Myth NO #1: Digital Marketing is the …