Institute of Management Professionals
Data Science Usage in Marketing
There are new ways to apply data science and analytics to marketing, with new use cases such as digital advertising, micro-targeting, micro-segmentation, and many more. At present, this data is accessible and available to medium-sized enterprises. Data science helps marketers collect, aggregate, and synthesize data about their products from different... More details
Should YouTube Be Included in Your Strategy?
Video marketing is an important step for your strategy. According to the insights, 92% of marketers say it’s an important part of their marketing strategy. Also, 88% of marketers say that video marketing provides them with positive ROI. But what is video marketing exactly? Video marketing is the use of... More details
Get Ready for 2022 Digital Strategy
If you are a marketer, or even a business owner, or even interested; you need to keep up with the changes happening in the digital marketing world. There are a lot of updates that can happen overnight and affect your digital marketing strategy. So what’s the best thing to do?... More details
3 Popular Digital Skills in Demand for 2021 in Egypt
There are tons of digital skills that are relevant for the future and witness high demand in Egypt in 2021 and beyond. In this blog, we will focus on the top digital skills that are in demand – plus our favorite courses to master them in 2021 and beyond! ... More details
3 Popular Digital Skills in Demand for 2021 in Saudi Arabia
Are you looking to shift your career and hunt one of the best lucrative jobs in Saudi Arabia? You can definitely reach your dream job by constantly update yourself and be aware of the digital skills that employers are currently looking for. In this article, we will focus on the... More details
Projects Management Professional (PMP) Certificate: Benefits Beyond the Salary Increase
The Project Management Professional (PMP)® is the most important industry-recognized certification for project managers. A PMP certified project manager almost gets a salary that is higher with 23% on average across the analyzed 37 countries around the world (According to PMI). However, this advantage varies across countries, for example, the... More details
Adobe Photoshop (PS) Meets Artificial Intelligence (AI)
Adobe Photoshop is a very powerful tool used by designers, web developers, graphic artists, photographers, creative professionals and a very wide spectrum of business applications. The business applications using Adobe Photoshop are not limited to the digital marketing ones as it’s generally perceived, but in fact, they are endless! Here are... More details
Big Data and Analytics Explained (Video)
Big Data and Analytics are not just buzzwords, in this video, from Harvard Business Review you’ll get to know the meanings, definitions, types, and why they could be a key competitive advantage for your company. What are the Big Data Analytics Definitions? Big data: refers to the vast volumes and... More details
Want to Keep your Pace in these competitive Jobs? Keep Learning
The job market had been into massive changes and future of work is going to be of similar dynamism, if not with more massiveness. Mega trends are always there and in an ever evolving phenomena: globalization, digitization, automation, artificial intelligence, robotics, machine learning and much more. With these advancements continue,... More details
Learn from Facebook Marketing Success Stories in 2019 (1 of 3): Objectives
An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns. If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should... More details
Hey Marketers: Cookie-less Digital Marketing is Here!
Cookies had been a very essential part of the digital marketing since the early days; they are very useful as they help to track users across sessions, attribute sales to Ad clicks, retarget, build lookalike target audience and so much more benefits. However, cookie-based tracking had evolved into a non-preferred... More details
Data Analysis: The Way to Utilize Digital Marketing
The unprecedented technological evolution lived throughout the world in the past two decades has undoubtedly made the world a small room within which people can communicate easily with one another. In the core of this evolution; the Internet became the center of human life. So; marketing had to evolve to... More details
