In the Middle East, businesses and governments are producing more data than ever. And making sense of it is no longer optional. Companies want to use data to improve services, reduce costs, and gain an edge. At the same time, regional goals like Saudi Vision 2030 and the UAE’s digital-government... More details
Business Intelligence (BI) is moving fast. The tools we used five years ago are no longer sufficient. And the way companies collect, analyse, and use data is changing across every industry. If you’re a business owner, a manager, or someone responsible for building a data-driven team, you already see the... More details
Data has become the new language of business. Every transaction, every click, and every digital interaction generates a stream of information that uncovers market secrets, consumer behavior, and hidden growth trends buried deep within that data. Without proper analysis, this data — despite its richness — remains an untapped asset... More details
I was watching a new colleague in our department try to use ChatGPT for data analysis. He typed, with full excitement: “Analyze this data.” ChatGPT replied with general tips and broad insights, nothing he could actually use in a report or show to decision-makers. He looked disappointed and said something... More details
In real life, paths shift, and directions change without warning, and data behaves the same way. Indicators can rise suddenly, drop just as fast, or move in waves because of seasons or outside conditions that don’t follow a straight line. When this happens, linear regression loses some of its accuracy,... More details
Over the past decade, two roles have become central in the digital world: data analysts and data engineers. At first glance, they seem different in their goals and day-to-day work. But in practice, the success of one depends heavily on the other. While a data analyst focuses on exploring the... More details
Data analytics is growing fast. And Microsoft is pushing hard in this field. Microsoft plans to invest about $80 billion in fiscal 2025 to build AI-enabled data centers designed to support advanced analytics and large AI models. This tells you something simple: Microsoft is building the backbone for the next... More details
The State of Data & AI Literacy 2025 report, based on insights from more than 500 global leaders, offers a clear view of the future of data analysis amid the ongoing AI revolution that is reshaping the business world. Today, organisational success is no longer defined by the tools a... More details
Automation is changing the way we work with data. And it’s happening fast. Many companies now rely on automated systems to collect, clean, and analyse data without human effort. This shift is not just a trend. It’s becoming the normal way of doing work. In this article, we explain how... More details
In the Middle East, businesses and governments are producing more data than ever. And making sense of it is no longer optional. Companies want to use data to improve services, reduce costs, and gain an edge. At the same time, regional goals like Saudi Vision 2030 and the UAE’s digital-government... More details
We once believed we had reached the peak of artificial intelligence capabilities when OpenAI announced its advanced GPT-5.1 model, until Google surprised the world with its groundbreaking Gemini 3 Pro, a model that exceeded all expectations. It is now considered the best multimodal understanding model in the world, showcasing AI’s... More details
OpenAI has released an advanced version of GPT-5.1, built with an innovative, user-centric approach in response to broader industry dynamics. Users have become increasingly skeptical of over-hyped model launches, which has prompted OpenAI to shift its focus toward usability improvements rather than competing on raw model benchmarks that don’t directly... More details
