Data roles in the Middle East are changing fast. Companies are not just hiring analysts to “build reports” anymore. They want people who can work with messy data, explain results, and support real decisions. This shift is backed by data. Saudi Arabia, the UAE, and the wider GCC are investing... More details
Most companies want to be “data-driven,” but many fall into the same traps. These mistakes waste time, distort insights, and slow down decision-making. Here are the ten most common issues — and how to fix each one in a simple and practical way. 1. Collecting Too Much Data Without a... More details
Before you can build dashboards, run models, or make predictions, you need to understand your data. And the first step in that process is descriptive statistics. Descriptive statistics help you summarise large datasets into a few simple numbers. They show you what’s normal, what’s unusual, and what might need attention.... More details
Teams waste hours every week on work that should be automated. Not creative work. Not decision-making. Just the repetitive stuff — copying data, sending follow-ups, moving files, collecting responses, and chasing approvals. Microsoft Power Automate solves this problem with simple automations (called flows) that handle these tasks for you. You... More details
Many teams today rely on data, but not everyone can work with it. SQL remains one of the most necessary skills for anyone who deals with information — analysts, marketers, finance teams, product managers, and even non-technical roles. And the numbers prove it: SQL has ranked as one of the... More details
In the era of AI and big data, many organizations in the Middle East now want one platform that can handle everything: data storage, preparation, modeling, reporting, and even real-time insights. This is where Microsoft Fabric comes in. Microsoft has been investing heavily in its analytics and AI infrastructure. Reuters... More details
2026 is shaping up as a turning point for analytics. Microsoft Ignite 2026 put a spotlight on AI, agents, and data — making clear that analytics is no longer just about dashboards. It’s about AI-first data, smarter tools, and deeper integration of insight into workflows. Inside Microsoft itself, the shift... More details
If you talk to any analyst, they’ll tell you the same thing: the analysis itself isn’t the hard part. The real work happens long before the dashboard or the model. It happens during data cleaning. And even though tools are getting smarter, data cleaning still takes most of the job.... More details
Artificial intelligence is changing the way we work. And one of the newest skills people are talking about is prompt engineering. It’s the ability to communicate with AI tools clearly so you get accurate, useful results. This isn’t a passing trend. It’s becoming part of everyday work in data analytics,... More details
Businesses in the Middle East are relying on data more than ever. Every decision, every digital service, every automated workflow depends on data moving through pipelines, dashboards, scripts, and platforms. But things break. Data arrives late. Dashboards stop refreshing. Pipelines fail without warning. And often, nobody knows why until the... More details
Data storytelling used to be simple. A few years ago, it meant sharing charts, dashboards, or a simple report with your team. BUT today, AI has entered the process and made it fast. It can summarize data, generate visuals, and even suggest narratives. But this doesn’t mean storytelling is suddenly... More details
Data analytics is growing fast. And Microsoft is pushing hard in this field. Microsoft plans to invest about $80 billion in fiscal 2025 to build AI-enabled data centers designed to support advanced analytics and large AI models. This tells you something simple: Microsoft is building the backbone for the next... More details
