“The more you learn, the more you earn” is a famous and very apt quote attributed to Warren Buffett, the American businessman and the fourth wealthiest person in the whole world. Since our leading software partner in Egypt and GCC, CodeShip, has helped hundreds of brands increase revenue online, we’ve... More details
The COVID-19 crisis is having deep-rooted effects across all life and business activities; and the marketing practices are not an exception! In fact, the effects of the COVID-19 had been reflected through the digital marketing campaigns and can be easily noticed within the very basic model of marketing, which is... More details
Apply now for the Data analysis course Using Excel and Power BIInteractive online course from IMPOnly 290$ instead of 400$ What skills value the most for the job market in 2020? And what jobs would be having high demand in 2020 and beyond? At the Institute of Management Professionals IMP,... More details
Artificial Intelligence (AI) applications are indeed moving tremendously. Just take a look around you to see the power of Artificial Intelligence manifested in our everyday life. From voice-powered personal assistants like Siri and Alexa to high-tech coffee pots and autonomously-powered self-driving vehicles boasting powerful predictive capabilities, AI applications are quickly... More details
Apply now for the Digital Marketing diplomaInteractive online course from IMPOnly 290$ instead of 400$ There is a paramount demand for digital marketing skills and the digital skills gap is set to widen. Nowadays, the job market is booming and brands are putting more focus on digital marketing skills than... More details
So, you want to start your own business and build an online store in Egypt? First of all, you need to learn about the most exciting industry, eCommerce. Good Choice! There had never been a better time to start an online business in Egypt than today. And that’s exactly why... More details
Apply now for the Data analysis course Using Excel and Power BIInteractive online course from IMPOnly 290$ instead of 400$ One of the keys to achieve business success and increase sales is to be more data-centric. In an increasingly competitive world, joining data analytics training courses has become a highly... More details
Recently, the world has been moving rapidly towards digital transformation; relying on big data, artificial intelligence, and machine learning. Businesses have been actively involved in these aspects, especially the aspect of Machine Learning (ML) because of the great benefits it brings. To cope up with this trend, the Institute of... More details
For most businesses and government agencies, lack of data isn’t a problem. In fact, it’s the opposite: there’s often too much information available to make a clear decision. Let’s start our journey… What is Data Analysis? (Data Analysis meaning, and definition) Business data analysis is the process of collecting, transforming,... More details
Digital marketing is a very hot topic having an ever growing interest across the globe. However, with this growing interest and importance, the digital marketing practices are still captivated within three main myths: Myth NO #1: Digital Marketing is the Marketing! This is the most common story out there. People... More details
The main advantage that big data provides is an enhanced knowledge of customers. While in the past marketers were making decisions based on intuition and experience, nowadays their guesses could be confirmed by using data science. As the path to an effective marketing plan becomes increasingly technical in nature, the... More details
Nowadays, with the vast amounts of data available in the world, companies across all industries are focusing on exploiting data for their competitive advantage. Hence, they realized that they need to hire more data scientists or provide their employees with data science skills. A data scientist is an expert who... More details