Institute of Management Professionals
Learn from Facebook Marketing Success Stories in 2019 (1 of 3): Objectives
An extensive analysis of Success Stories published by Facebook; had been conducted to deliver straight forward lessons that every marketer should learn regarding the success recipe for the successful Facebook marketing campaigns. If you are going to use Facebook in your marketing campaigns for 2020; then three main lessons should... More details
Hey Marketers: Cookie-less Digital Marketing is Here!
Cookies had been a very essential part of the digital marketing since the early days; they are very useful as they help to track users across sessions, attribute sales to Ad clicks, retarget, build lookalike target audience and so much more benefits. However, cookie-based tracking had evolved into a non-preferred... More details
The Coronavirus (COVID-19) Outbreak: Time for Virtual Classes
The coronavirus (COVID-19) outbreak is imposing serious risks to most of the living activities including political, economic, social, business and also education and training services. Global Economic and Markets Trends According to the OCED, the output contractions in China is already felt around the world, given the key role china... More details
Why Aggressive Marketing is the Choice Amid COVID-19?
The outbreak COVID-19 is considered the hardest crisis to face the global economy recently. Some analysts even put it comparison versus the Get Depression of 1929. With this overwhelming crisis, there had been lots of news stories, analysts' opinions and articles. But, to keep it simple; this piece is presenting... More details
Learn eCommerce Online in KSA and Start to Earn Money Every Day
“The more you learn, the more you earn” It’s a famous quote attributed to Warren Buffett, the American businessman and the 4th wealthiest person in the world. If you're thinking of starting a business and making money online using eCommerce, this is your chance to learn eCommerce online live and... More details
COVID-19 Reflections: The 4Ps of Marketing Mix applied in the Digital Marketing Campaigns
The COVID-19 crisis is having deep-rooted effects across all life and business activities; and the marketing practices are not an exception! In fact, the effects of the COVID-19 had been reflected through the digital marketing campaigns and can be easily noticed within the very basic model of marketing, which is... More details
Join Data Analytics Training Courses in KSA and Hunt One of the Best Jobs in 2020
Have you ever asked yourself what jobs would be having high demand in 2020 and beyond? And what skills are valued the most in 2020? At the Institute of Management Professionals IMP, we're aware that the data-driven decision-making skills like business analysis are very important in today’s job market. That's... More details
Why Should You Join Machine Learning Using Python Course in KSA?
Artificial Intelligence (AI) and Machine Learning (ML) applications are indeed moving tremendously in KSA and all over the world. All you need to do is to take a look around you to realize the power of AI & ML manifested in our everyday life. From voice-powered personal assistants like Alexa... More details
Top Reasons Why Should You Start Online Marketing Courses in Saudi Arabia in 2020
Nowadays, there is a rapid increase in demand for digital marketing skills and the job market is booming and brands in KSA are putting more focus on digital marketing skills than ever before. Higher budgets, high positions, increased payments, and more career choices are just some of the big benefits... More details
Win More Sales Using Data Analytics with Excel and Power BI Course in KSA
One of the keys to win more sales and achieve business success is to be more data-centric. In an increasingly competitive world, joining data analytics training courses has become an extremely effective way to make smarter decisions. Learning data analysis and mastering all its related techniques, mechanisms, and methods are... More details
Learn Machine Learning in KSA and Get Benefits of Combining It with Business
The world is moving rapidly towards digital transformation; relying on big data, Machine Learning (ML), and Artificial Intelligence (AI). Marketers and businesses have involved in these aspects because of the great benefits it brings to increase their productivity and profits. To cope up with the trend, the Institute of Management... More details
Data Analysis: The Way to Utilize Digital Marketing
The unprecedented technological evolution lived throughout the world in the past two decades has undoubtedly made the world a small room within which people can communicate easily with one another. In the core of this evolution; the Internet became the center of human life. So; marketing had to evolve to... More details
