Institute of Management Professionals
What Is Media Buying? Definition, Importance, and Key Types
In today’s digital-first world, Media Buying—commonly known as paid advertising—has become an essential part of every business’s digital marketing strategy. Whether you're promoting products or services, effective media buying helps you boost visibility, drive targeted traffic, and ultimately maximize your return on investment (ROI). If you’re ready to level up... More details
Top 10 Digital Channels to Promote Your Business in UAE in 2023
The United Arab Emirates (UAE) has made remarkable strides in digital adoption and use, as evidenced by the latest figures. With a population of 9.48 million people as of January 2023, the UAE boasts a high internet penetration rate of 99.0 percent, with 9.38 million internet users. Additionally, social media... More details
10 of the Best Digital Channels to Promote Your Business in KSA 2023
At the beginning of 2023, the number of internet users in Saudi Arabia amounted to 36.31 million, and the number of social media users was 29.10 million, which accounted for 79.3 percent of the total population. Additionally, there were 42.50 million active cellular mobile connections in Saudi Arabia at that... More details
The Best Digital Channels to Promote Your Business in Egypt 2023
Egypt is a country with a growing economy, making it an attractive market for businesses looking to expand their reach. However, to successfully tap into this market, it's important to have a strong digital marketing strategy in place to Promote Your Business In Egypt. Egypt is a country that has... More details
10 Trendy Online Business Ideas for Beginners in UAE
The rapid growth of technology and the increasing internet penetration rate have opened up a world of opportunities for aspiring entrepreneurs in the United Arab Emirates (UAE). With a thriving digital landscape and a supportive business environment, starting an online business in the UAE has become an attractive option for... More details
8 Online Business Ideas in Egypt and How to Start in 2023
The internet has opened up a world of opportunities for entrepreneurs looking to start online business ideas in Egypt as there has been a surge in online businesses over the past few years. With a population of over 100 million people and a growing middle class, there is a lot... More details
19 Profitable Online Business Ideas in KSA for Beginners
Starting a profitable online business in KSA can be an exciting and potentially lucrative venture. With the ever-increasing popularity of e-commerce and digital marketing, it has become easier than ever to start an online business from scratch. However, with so many options available, it can be not easy to know... More details
5 Steps to Make Money From TikTok in UAE 2023
With a rapidly growing population and a strong interest in social media, there is a unique opportunity to make money from TikTok in UAE. TikTok has become a popular social media platform across the world, and the United Arab Emirates (UAE) is no exception. At first, starting an online business... More details
7 Ways to Make Money From TikTok in KSA in 2023
''How to make money from TikTok in KSA'' is a question that searched a lot in recent years. With its explosive growth and worldwide popularity, TikTok has emerged as one of the most powerful social media platforms for content creators in Saudi Arabia to monetize their skills and talents. In... More details
Study to Make Money From TikTok in Egypt: Top Tips
TikTok has become an increasingly popular topic of discussion in recent years, as more and more people trying to study to make money from TikTok in Egypt to generate income. While TikTok was initially seen as a platform for entertainment, it has now become a viable way for people to... More details
Why Should You Study Digital Marketing in UAE?
By choosing to study digital marketing in UAE, you position yourself at the forefront of this dynamic field. As the world becomes increasingly reliant on digital platforms, the demand for skilled digital marketers continues to grow. The digital revolution has changed the way businesses operate, and digital marketing has become... More details
15 Reasons to Study Digital Marketing in Egypt 2023
Are you looking to advance your career in the field of marketing? Then, it's time to study digital marketing in Egypt. With the rise of digital transformation in Egypt, businesses today are heavily reliant on digital marketing strategies to reach their target audience. In this article, we'll explore 15 reasons... More details
