E-commerce is the smartest key for any retailer operating offline only, or who’s aiming to expand sales with new available methods that are more cost-effective, and more specific in targeting rather than currently used methods. In addition, it enables them to cross borders, by various digital tools as it is the most effective when it comes to marketing and selling.
Sustaining your business begins from knowing and understanding specifically E-commerce through online self-studying, reading, or even attending an online E-commerce course.
COVID-19 Crisis Impact on Consumer Buying:
Buying through e-commerce websites in the time of the CORONA virus became the nature of demand, it is magnifying the sales of e-commerce websites; as 52% of consumers now are trying to implement social distancing that’s why they are going to shop online.
It’s preferable that retailers track their consumers’ behavior through categories they offer and the industry they share with their competitors rather than the standalone competition by-products and relevant ones only.
Since the beginning of CORONA virus in the first quarter of 2020; health products wasn’t the only category that increased in online purchasing, as SEMruch Sensor Data has shown that (books & literature, hobbies & leisure, people & society) all have come on top of the list of the high spike in search traffic exceeding 100% in comparison with the search volumes before CORONA.
Thorough the recent report of SEMrush all the previously mentioned categories have increased in research from millions to billions in just the first quarter of 2020.
So, if you’re a business operator or retailer in any field you have a great opportunity to go through e-commerce and try new strategies and tools to reach your targeted customers and to seek more knowledge about the best practices to go through e-commerce, you can subscribe to our online e-commerce course and begin your operations online with a cost reduction criteria meeting the CORONA impact on your business and turn the threats to valuable opportunities.
As an instance to the high spike in the online sales; BlueCore’s report “Covid-19 Retail Trends report” stated that USA and Canada chains have scored an increased online sales in April 2020 compared to April 2019 by 80%, which is higher than digital native retailers by 53% and local stores by 44%.
In addition, the number of users who were buying for the first time through e-commerce websites compared to last year has increased by 119%.
To select the best strategy for selling your products online via the main e-commerce platforms, the Institute of Management Professionals offers you the best solution E-commerce online complete diploma to have the best understanding of e-commerce concepts and practices.
The 2020 Trends to go from Local to Global Market:
Staying up with trends is very important due to their impact on conversions and user experience which will be reflected in your e-commerce business; this will help you to boost your operations and to go viral!
1- Google Marketplace:
Google now is becoming one of the best online marketplaces for your products, unless you are a well-known brand, your customer won’t arrive to you organically or by paid searches.
To be more effective, it’s preferable to go for “Optimizing Google Shopping” as the main e-commerce practice by integrating your e-commerce website with Google shopping which will create (a product listing ad.) and make your products appear to users when customers search for matching products similar to what is in your store.
2- Social Media Marketing Role in E-Commerce Conversions:
Brand posting is the main key in social media pages of different brands. According to Avionos, 55% of online shoppers have bought directly through a brand social media channel.
As social media platforms show an impact on E-commerce websites conversions by offering mini search engines and built-in embedded links which make it easier for customers to purchase just by one click from the platform directly to the website.
3- AR and VR Technology Revolution Impact on E-Commerce:
Amazon and Ikea are from the best who use similar technology to let shoppers test out how pieces look in their houses. Also, as an example of fashion e-commerce, L’ORÉAL Paris provides a mobile application and website tools to help their users pick the right products.
Another case, Regina, a pasta FMCG Egyptian brand working through the e-commerce approach affords a mobile application to provide their customers with daily recipes using their products before purchasing.
4- Personalized Products in E-Commerce:
Personalization and customization are the best practices to provide online tools essential for the user experience on the website rather than offline store and from the best in this trend since years is NIKE.
5- Multi Choices for Payments Shorten E-Commerce Process:
Retailers who offer afterpay services have seen an increase in their conversions between 20% to 30%, and this can be including credit cards, cash on delivery…etc.
6- Go Green in E-Commerce Packaging Process:
It is a growing trend between niche market products specially to go for packaging which is eco-friendly and reduces the waste of resources in Egypt.
To have specific knowledge and become an expert in e-commerce optimizations whether you’re a business operator or retailer; join now the E-commerce online program and go with the most trendy smart solutions for 2020 with complete practices on a daily basis through the course.
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