So, you want to start your own business and build an online store in Egypt? First of all, you need to learn about the most exciting industry, eCommerce. Good Choice! There had never been a better time to start an online business in Egypt than today. And that’s exactly why the Institute of Management Professionals IMP decided to launch the best eCommerce Training Course in Egypt and the Middle East region. In this blog, we’ve gathered a list of the key 5 steps that should be undertaken to get started to build your own online store in 2020. This is a summary of the steps we teach to our trainees in addition to giving them the lessons gained from working experience in the industry for over 10 years of partnership with “eMarketing Egypt“, the leading digital marketing agency in the Middle East.

5 Steps to Build Your Own Online Store in Egypt in 2020 (No Experience Is Required):

Whether this is your first time setting up an eCommerce website or you’re in the game for a while, these steps are the basics of building any online store. The process contains discovering your market, finding out what you’re going to sell, building out your store, and finally market it.

Step 1: Conduct Market Research to Find Your Niche

This is always the first step! You need to be spending enough time upfront conducting market research and finding the right products to sell and the right niche to target. There are so many ways to identify your niche, but the simplest way is to:
  • Use a keyword research tool (like SEMrush) to find out how many searches per month are performed for various keywords.
  • After that, perform online searches to define the competition in those markets.

Step 2: Pick a Product to Sell

Having done a good job with your market research; you will be able to pick the right products to sell. Picking the right products to sell is essential to the success of your online store. It’s not related to the quality of your products but the uniqueness because when you build an online store, you are competing with so many popular eCommerce websites selling everything.

Step 3: Choose Your Business Name and Register a Domain Name

Your business name is very important. Take your time to brainstorm and choose the right name for Your eCommerce business in Egypt. Consider the below tips that may ease your mission:
  • Choose a name that’s easy to pronounce and spell right. And avoid too long names.
  • Choose a name with some significance or related to the niche you’re in.
  • Avoid choosing a business name that’s a combination of numbers and words.
  • Be as original as possible.
  • Choose a name with an available (.com) domain.

Step 4: Choose an eCommerce Platform If You Can’t Afford Developing a Website

If you cannot afford the cost of developing an eCommerce website from scratch then choose a platform for your online store. There are a lot of different options at your disposal. For first-time eCommerce entrepreneurs, IMP provides you the best practical eCommerce Diploma in Egypt that enables you to create your own store online. The most important advantage of this training course is that trainees will get access to an actual online store which is created by the IMP’s eCommerce development partner in Egypt, trainees will also manage it during the course and apply all what they learn including the digital marketing techniques, payments and logistics.

Step 5: Start Marketing Your Online Store

If you’ve reached this step, so you now know how to pick products to sell., to select a niche to target, to set up a business, and how to set up your eCommerce website in Egypt. All that’s left is to create a digital marketing plan for your online store in Egypt to promote it and reach your target customers. Talking about this point requires writing more than one article and it can’t be addressed in a part of an article. Therefore, we will suffice to mention the most important digital marketing strategies that you should start using when promoting your online store in Egypt.
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email marketing
  • Pay-Per-Click (PPC) advertising
  • Content Marketing

Why Should You Join the IMP eCommerce Training Course in Egypt?

The Institute of Management Professionals IMP offers the first specialized training program in eCommerce in Egypt and the Middle East which will enable the trainees to build and manage their accounts and online stores at the main eCommerce platforms. Trainees will study eCommerce practically by getting access to an online store created by our eCommerce developers. They’ll be able to manage it during the course period and apply all what they learned including the digital marketing techniques, payments and logistics. After completing the training course, trainees will be able to keep their online stores against suitable monthly fees (for hosting and support). Book your seat and join the next available practical eCommerce Diploma round NOW!