If you are a marketer, or even a business owner, or even interested; you need to keep up with the changes happening in the digital marketing world. There are a lot of updates that can happen overnight and affect your digital marketing strategy.
So what’s the best thing to do? Stay up-to-date with everything.
And as we’re heading towards 2022, there are important marketing trends to consider.
The Top 5 Digital Marketing Trends in 2022:
Let’s take a look at the top 5 helpful digital marketing trends that will shape your marketing strategy and help you make informed decisions.
1. Digital assistants will become more popular:
According to industry projections, the market value of voice-based shopping will reach 40 billion by 2022, and consumer spending via voice assistants is also projected to reach 18%. Moreover, digital assistants like Amazon’s Alexa and Google Assistant are becoming more popular by the day. Also, many businesses have started using chatbots to help automate customer service needs for better efficiency when handling customers’ inquires on online platforms, and email marketing. Additionally, chatbots can answer customers’ questions with no human involvement and chatbots are an excellent way to provide customers with an enjoyable and personalized experience so they will want to interact more often with your company.
2. The rise of AI in digital marketing:
Artificial Intelligence (AI) is now used by many companies in all sectors including banking, retail, healthcare, and many more. It is an effective tool for marketing purposes as well. AI can recommend keywords to optimize a company’s organic search ranking or even predict what customers are likely to buy in the future based on their past purchases as well as browsing history. In other words, that means it will be important to use AI in conjunction with SEO as well as other digital marketing strategies by 2022 if you are looking forward to ranking higher on search engines like Google.
3. Mobile-first marketing will be a thing:
more people are using smartphones and tablets instead of desktops, therefore, businesses need to create mobile-friendly content that will rank higher in search engines. Moreover, by 2022 it will be highly important to use a responsive design for your website or app that will allow customers with any device type to easily access the content you offer. You better start now because mobile-first marketing will be essential!
4. Multi-channel marketing for a better and connected digital experience:
multichannel marketing can involve creating a website, blog, social media, as well as Whatsapp group presence in addition to hosting events\ webinars or attending conferences. Businesses should not focus on one marketing channel only, they need an integrated approach that will give them the chance to create content for each platform while still maintaining their brand voice. Therefore, by 2022 businesses have to create a strong customer base and this is by using as many channels of marketing and communication as possible.
5. Marketing automation tools are becoming more popular:
technology continues to advance and subsequently, marketing automation tools are becoming more popular. We can see that marketing automation makes it possible for marketers to automate repetitive tasks in real-time, using diverse marketing channels. When it comes to automated tasks, they can save time researching and compiling data, managing social media posts by scheduling them in advance, or sending out prewritten email templates to customers who have not to open the emails you sent them in the last few days. That means marketing automation will become highly important in 2022 because it will let marketers spend more time on higher-level and strategic tasks.
Based on the previous digital marketing trends, looks like AI will be the future of marketing. Probably, businesses that start investing in AI now, will be more likely to succeed. Additionally, every business owner or marketer has to stay updated with whatever goes around because anything can have a huge impact on the marketing strategy.