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30

Sep

The 3 Myths of Digital Marketing!

Digital marketing is a very hot topic having an ever growing interest across the globe. However, with this growing interest and importance, the digital marketing practices are still captivated within three main myths:     Myth NO #1: Digital Marketing is the Marketing! This is the most common story out there. People are – most […]

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22

Sep

How to Implement Data Science in Your 2020 Marketing Plan

The main advantage that big data provides is an enhanced knowledge of customers. While in the past marketers were making decisions based on intuition and experience, nowadays their guesses could be confirmed by using data science. As the path to an effective marketing plan becomes increasingly technical in nature, the responsibilities of chief marketing officers […]

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15

Sep

6 Must-Have Skills You Need to Be a Data Scientist

Nowadays, with the vast amounts of data available in the world, companies across all industries are focusing on exploiting data for their competitive advantage. Hence, they realized that they need to hire more data scientists or provide their employees with data science skills. A data scientist is an expert who is capable of extracting meaningful […]

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6

Aug

Top 9 Project Management Methodologies – Learn Project Management

A project management methodology is a set of guiding principles and processes for managing a project. In this article, you will find 9 project management methodologies along with their pros and cons. This will help you guide you in shortlisting the most suitable project management methodology for your project. Let’s dive in. Project Management Methodology […]

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6

Aug

What is the Data Requirements Analysis? – Learn Project Management

Requirement Analysis Summary: For the success of a project, it is utmost important to analyze project requirements when they are gathered as well as throughout the lifecycle of the project. Requirements analysis helps to keep the requirements in line with the need of the business. A good requirements analysis process will render a software application […]

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5

Aug

Content Marketing for small business in six steps

Within the past years, content marketing is one of the most relevant topics for marketers. This marketing discipline is “focusing on building strong brand awareness by creating and providing relevant, valuable and consistent content for target groups to turn them into the future. Smart Insights has revealed that content marketing is the marketing activity with the […]

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5

Aug

How to start planning Campaigns in Google Ad Words?

What is Google Ads (Formerly Known as Google AdWords)? What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will […]

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5

Aug

IMP for courses answers: Why Data Analysis is so important?

For most businesses and government agencies, lack of data isn’t a problem. In fact, it’s the opposite: there’s often too much information available to make a clear decision. Let’s start our journey… What is Data Analysis? (Data Analysis meaning, and definition) Business data analysis is the process of collecting, transforming, cleaning, and modeling data using […]

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31

Jul

Effective Marketing Communications Through Graphic Design

The better communication starts by using more than one sense; the more senses used, the more effective communication gets achieved. Visual content gives marketers more opportunities to effectively communicate using this very basic rule; and this what had led to the concept of the multi-sensory design. Graphic design is not just a combination of pictures and […]

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18

Jun

Adobe Photoshop (PS) Meets Artificial Intelligence (AI)

Adobe Photoshop is a very powerful tool used by designers, web developers, graphic artists, photographers, creative professionals and in a very wide spectrum of business applications.