{"id":16494,"date":"2025-09-30T08:30:43","date_gmt":"2025-09-30T08:30:43","guid":{"rendered":"https:\/\/imanagementpro.com\/?post_type=blog&#038;p=16494"},"modified":"2025-11-15T00:12:37","modified_gmt":"2025-11-15T00:12:37","slug":"power-bi-or-excel","status":"publish","type":"blog","link":"https:\/\/imanagementpro.com\/en\/blog\/power-bi-or-excel\/","title":{"rendered":"Power BI or Excel? How to Choose the Right Analytics Tool in Saudi Arabia?"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"font-weight: 400;\">Do you find yourself torn between two choices every time you try to analyze your business data? On one hand, there\u2019s Excel the familiar tool you\u2019ve mastered over the years\u2014but it starts to feel limited as your datasets grow and your reports become more complex. On the other hand, Power BI stands out on the horizon with its powerful visual capabilities and smart integrations with modern systems, yet it can seem more advanced and may require extra time and learning investment.<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">This isn\u2019t just a technical dilemma between two software tools\u2014it\u2019s a <\/span><i><span style=\"font-weight: 400;\">strategic decision<\/span><\/i><span style=\"font-weight: 400;\"> that every professional or entrepreneur in Saudi Arabia must make when striving for data-driven success. As the Saudi market rapidly embraces advanced analytics for decision-making, choosing between Power BI or Excel can shape the direction of your business and determine how efficiently you leverage data to achieve your goals.<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">In this guide, we\u2019ll explore the key features of both Excel and Power BI, their ideal use cases, main differences, and the essential factors to help you decide which tool best fits your business needs.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>Key Advantages of Excel<\/b><\/h2>\r\n<h3 dir=\"ltr\"><b>Ease of Use and Wide Adoption<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Excel remains one of the most popular and widely used data analysis tools in business environments, giving it a strong advantage for any professional. In Saudi Arabia, most managers and employees are already familiar with Excel, making training and onboarding faster and less costly.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Its simple and intuitive interface allows beginners to start analyzing their data quickly without requiring advanced technical skills. This accessibility makes it especially valuable for small and medium-sized businesses looking for fast, practical analytical solutions.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>High Flexibility in Handling Data<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Excel offers exceptional flexibility when it comes to organizing and analyzing data. Users can customize reports entirely from simple lists to complex financial models based on their business needs. It also allows data to be combined from multiple sources, either manually or through built-in import tools.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">This gives professionals full control over how they structure their reports and perform their analyses, enhancing the adaptability of <\/span>Excel business intelligence<span style=\"font-weight: 400;\"> across different industries.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>A Wide Range of Built-In Formulas and Functions\u00a0<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">One of Excel\u2019s greatest strengths is its extensive library of formulas and functions, which make it easy to perform everything from simple calculations to advanced statistical analyses like linear regression or variance analysis.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">This versatility enables users in various fields\u2014finance, administration, education, or research to extract accurate results quickly. For entrepreneurs, this means getting actionable insights fast without the need for external software.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>Seamless Integration with Microsoft Applications<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Another major benefit is Excel\u2019s smooth integration with other Microsoft tools such as Word, PowerPoint, and Outlook. Users can easily export charts and tables into presentations or reports, saving time and improving workflow efficiency. Integration with Microsoft 365 also supports real-time collaboration, allowing teams to work on the same file simultaneously, boosting productivity and coordination across departments.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>Lower Cost Compared to Advanced Analytics Tools<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0For individuals and small businesses, Excel remains a cost-effective option compared to advanced analytics platforms like Power BI or Tableau. In many cases, Excel is already included in existing Microsoft Office packages, eliminating the need for additional investment.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Combined with minimal training requirements, it becomes an ideal solution for organizations that want to enhance their analytical capabilities quickly and affordably\u2014without compromising performance.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>Key Advantages of Power BI<\/b><\/h2>\r\n<h3 dir=\"ltr\"><b>Powerful Interactive Analytics<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">One of the standout Power BI advantages is its exceptional ability to transform raw data into interactive dashboards that are easy to interpret and act upon.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">With just a few clicks, users can import data and link it to dozens of visualizations that reveal patterns and relationships clearly. This interactivity offers Saudi business leaders and entrepreneurs a faster and more comprehensive view of performance indicators without the need to dig through complex spreadsheets like in Excel. It\u2019s the perfect tool for making strategic, data-driven decisions based on live insights.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>Integration of Data from Multiple Sources<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Power BI allows seamless data integration from various sources such as SQL and Oracle databases, ERP and CRM systems, CSV files, and even cloud services like Azure and Google Analytics. This flexibility makes it ideal for both small and large enterprises in Saudi Arabia that manage distributed data across different systems. Instead of juggling multiple reports, Power BI consolidates everything into a single unified dashboard for easy access and analysis.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>Automatic Updates and Real-Time Data<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Among the most powerful Power BI advantages is its real-time data refresh feature, which ensures that dashboards always display the latest information. Executives and business owners can monitor performance instantly without manual data entry or constant updates. This capability is especially valuable for fast-paced industries in Saudi Arabia, such as retail and logistics, where real-time visibility can make a decisive difference in staying competitive.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>AI and Predictive Analytics Capabilities<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Power BI goes beyond traditional analysis by incorporating artificial intelligence and machine learning features. It can predict future trends and automatically highlight key factors influencing performance.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">These AI-driven insights give Saudi companies a forward-looking edge\u2014helping them make decisions based not only on historical data but also on reliable forecasts, ultimately driving smarter and more sustainable growth.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>Seamless Cloud Collaboration<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Through integration with Microsoft 365 and cloud services, Power BI enables effortless collaboration among teams and departments.\u00a0<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Users can share interactive reports securely and engage directly with the data in real time, fostering a collaborative, data-driven culture. This functionality aligns perfectly with Saudi Arabia\u2019s accelerating digital transformation, empowering organizations to make faster, collective, and evidence-based decisions.<\/span><\/p>\r\n<p dir=\"ltr\"><b>After exploring the main advantages of both tools, one important question remains: when should you choose Excel, and when should you choose Power BI?<\/b><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>When to Use Excel and When to Use Power BI<\/b><\/h2>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Although Excel and Power BI both belong to the Microsoft family, each tool serves a different purpose depending on the nature of your work and the size of your project. Understanding these distinctions helps you choose the right tool rather than waste time or resources \u2014 especially if you\u2019re balancing between Power BI and Excel for your business needs.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>When to Use Excel<\/b><\/h2>\r\n<h3 dir=\"ltr\"><b>\u00a0For simple and medium-scale tasks<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">If your work involves analyzing small to medium-sized datasets\u2014such as monthly reports or financial spreadsheets\u2014Excel remains the ideal option.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0For detailed calculations<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Excel offers powerful formulas, Pivot Tables, and financial modeling tools, making it especially suitable for administrators, accountants, and financial analysts who require precision and customization.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0For flexible customization<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">You can create customized templates that suit your specific operations without needing advanced technical expertise. For many small and mid-sized businesses, Excel provides the perfect balance of functionality and simplicity.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>When to Use Power BI<\/b><\/h2>\r\n<h3 dir=\"ltr\"><b>\u00a0For large and complex datasets<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">If your work involves millions of records or multiple data sources, Power BI is far more efficient in processing and visualizing that data.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0For interactive visual reporting<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Saudi startups and enterprises increasingly rely on <\/span><b>Power BI<\/b><span style=\"font-weight: 400;\"> dashboards for real-time, visual insights that managers can quickly interpret.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0For collaboration and sharing<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Thanks to its cloud integration, Power BI allows seamless, secure sharing of reports across teams, making it ideal for strategic decision-making and cross-departmental collaboration.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>When to Combine Excel and Power BI<\/b><\/h2>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">While each tool has its own domain, combining <\/span><b>Power BI and Excel<\/b><span style=\"font-weight: 400;\"> can help you unlock the full potential of your data.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0When preparing data before analysis<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel is excellent for cleaning, organizing, and conducting preliminary calculations. For instance, your finance or admin team can consolidate sales data into one file, which can then be imported into Power BI for comprehensive, interactive dashboards.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0When visualizing pre-existing Excel data<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0If you already have Excel files filled with Pivot Tables or financial models, Power BI can be used to transform them into dynamic, visual reports. In this setup, Excel serves as the back-end data entry and structure tool, while Power BI becomes the interactive visualization layer.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0When sharing data across teams<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel works well for individual tasks or limited file sharing, but when you need real-time, collaborative access across departments or partners, Power BI is the better choice. In this case, Excel acts as a data source, and Power BI becomes the platform for visualization and teamwork.<\/span><\/p>\r\n\r\n<h3 dir=\"ltr\"><b>\u00a0When combining detailed and strategic analysis<\/b><\/h3>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Excel enables you to dive deep into micro-level analysis\u2014like product profitability or specific cost structures\u2014while Power BI gives you the strategic overview through interactive dashboards that display long-term trends or branch performance.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\"> By using Power BI with Excel, you gain the dual advantage of:<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep, detail-oriented analysis through Excel.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A big-picture strategic view through Power BI.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><\/li>\r\n<\/ul>\r\n<h2 dir=\"ltr\"><b>What are the Key Differences Between Excel and Power BI?<\/b><\/h2>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Although both tools come from Microsoft, there are significant distinctions between Power BI and Excel that determine which one best fits your business needs:<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Nature of Use<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel is primarily a spreadsheet tool used for manual analysis, calculations, and financial modeling. In contrast, Power BI is a specialized platform for advanced data analytics and interactive dashboard creation, ideal for visual storytelling and strategic decision-making.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Data Volume<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel performs efficiently with small to medium-sized datasets, while Power BI is built to handle massive databases and multiple data sources simultaneously without performance issues.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Visual Analysis<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel offers basic charts (bar, line, pie, etc.) with limited interactivity. Power BI, however, delivers rich, dynamic visualizations that allow users to drill down into details, explore trends, and link visuals for a deeper understanding of data relationships\u2014making it a more powerful Excel business intelligence solution.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Sharing Results<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0In Excel, results are typically shared manually via email or cloud storage. Power BI simplifies this by enabling users to publish interactive dashboards directly online or through mobile apps, ensuring real-time access and automatic updates.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0System Integration<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0While Excel can connect to various data sources, it often requires manual setup. Power BI integrates seamlessly with hundreds of platforms and services, including Azure, SQL, Google Analytics, and ERP systems\u2014making it ideal for complex corporate environments.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Automatic Data Refresh<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel generally relies on manual data updates, which can be time-consuming. Power BI, by contrast, supports automated and scheduled data refreshes, ensuring your reports always reflect the latest insights without extra effort.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>Factors to Consider When Choosing Between Excel and Power BI<\/b><\/h2>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Selecting between Power BI and Excel shouldn\u2019t depend on popularity or team familiarity alone\u2014it should align with your analytical goals and operational realities. Here are the main factors to evaluate:<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Size and Nature of Your Data<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0If your data is small and easily organized into tables, Excel will meet your needs efficiently. However, if you manage large, complex datasets or need to combine multiple data sources, Power BI is the more scalable and capable option.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Analytical Objectives<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel excels at creating quick reports, financial statements, and detailed calculations. Power BI, on the other hand, is designed to deliver strategic insights through interactive dashboards that help decision-makers visualize the bigger picture and make smarter business moves.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Level of Interactivity Required<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0For simple, static reports meant for internal sharing, Excel is sufficient. But if you need dynamic, mobile-friendly reports with drill-down capabilities for deeper data exploration, Power BI provides a superior experience.<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li aria-level=\"1\">\r\n<h3><b>\u00a0Ease of Sharing and Distribution<\/b><\/h3>\r\n<\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">\u00a0Excel relies on manual file exchanges or email attachments, which can cause version control issues. Power BI eliminates this by allowing direct cloud-based publishing with controlled access and automatic synchronization\u2014perfect for collaborative, data-driven teams.<\/span><\/p>\r\n\r\n<h2 dir=\"ltr\"><b>In Conclusion<\/b><\/h2>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Choosing between Power BI and Excel is not merely a matter of personal preference \u2014 it\u2019s a strategic decision that depends on the size of your data, the nature of your work, and the level of interactivity you require.<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">If you need a flexible, fast, and reliable tool for daily data management, structured spreadsheets, and financial reporting, Excel remains a practical and trusted choice. However, if your goal is to gain deeper insights, build interactive dashboards, and monitor key performance indicators in real time, Power BI provides the analytical power and visualization capabilities to achieve that with excellence.<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">Regardless of which tool you choose, remember that true value doesn\u2019t come from the software itself, but from your ability to use it effectively. That\u2019s where the Institute of Management Professionals (IMP) in Saudi Arabia comes in, offering specialized data analysis training courses that help you master both Excel and Power BI while understanding how to use them strategically to support confident, data-driven business decisions.<\/span><\/p>\r\n<p dir=\"ltr\">The IMP<span style=\"font-weight: 400;\">, a leading name in business analytics education across the Arab world, provides the most comprehensive <\/span><b>D<\/b><span style=\"font-weight: 400;\">ata Analysis Diploma using Excel and Power BI applications in Saudi Arabia. Through this hands-on p<\/span><\/p>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">In this Program, you\u2019ll learn to:<\/span><\/p>\r\n\r\n<ul dir=\"ltr\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Pivot Tables and Excel Data Models to organize and analyze complex data.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create and apply Excel Cube functions, and design advanced charts that summarize extracted information effectively.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convert formatted Excel reports into actionable, analyzable datasets.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize advanced visualization techniques through Power BI for dynamic business reporting.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Derive professional insights from analyzed data to support operational and strategic decisions.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect Microsoft Power BI to a wide range of data sources for seamless integration and automation.<\/span><\/li>\r\n<\/ul>\r\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">All this and more are covered in the best data analysis training program in Saudi Arabia, delivered by <\/span><b>IMP<\/b><span style=\"font-weight: 400;\">, the Arab region\u2019s leader in business and data analytics education. You\u2019ll not only learn the theory but also gain the practical skills to apply both tools in real-world scenarios.<\/span><\/p>\r\n<p dir=\"ltr\"><b>Enroll now to discover the difference between Power BI and Excel \u2014 and learn how to use both like a pro.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Do you find yourself torn between two choices every time you try to analyze your business data? On one hand, there\u2019s Excel the familiar tool you\u2019ve mastered over the years\u2014but it starts to feel limited as your datasets grow and your reports become more complex. On the other hand, Power BI stands out on the [&hellip;]<\/p>\n","protected":false},"featured_media":16496,"template":"","class_list":["post-16494","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-articles","blog-category-article"],"_links":{"self":[{"href":"https:\/\/imanagementpro.com\/en\/wp-json\/wp\/v2\/blog\/16494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imanagementpro.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/imanagementpro.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imanagementpro.com\/en\/wp-json\/wp\/v2\/media\/16496"}],"wp:attachment":[{"href":"https:\/\/imanagementpro.com\/en\/wp-json\/wp\/v2\/media?parent=16494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}