This digital marketing practical course will help you to develop your business, increase your revenues, develop your skills by learning the latest tools and techniques in the digital marketing field to help you achieving the maximum use of these online marketing tools for your business to increase your sales, minimize your costs, and learn new ways to reach your potential customers.
CERTIFICATE OF COMPLETION
To have successfully completed; a trainee should:
Besides rounds that are conducted in IMP head office in Egypt; IMP courses are also delivered LIVE with fully interactive sessions allowing for a highly engaging Q & A and assuring that you get the best ever learning experience.
What is marketing?
Why is it important to understand marketing?
What is digital marketing (e-marketing)?
Why digital marketing(e-marketing)?
How to measure digital marketing campaigns performance success?
What are the right KPIs for a digital marketing campaign?
Why digital marketing campaigns might fail?
Digital marketing platforms overview.
Introduction to Social media platforms ( Facebook, Twitter, Instagram, LinkedIn, and Youtube)
SMM (Social Media Marketing) Planning.
SEM (Search Engine Marketing) Planning.
SEO (Search Engine Optimization).
Google Ads & Campaigns (AdWords).
Online marketing banner ads.
What is email marketing?
How does email marketing work?
Other forms and platforms of digital marketing.
How to create a Facebook page?
How to manage a Facebook page?
How to create a content marketing plan for your Facebook page?
How to develop a content marketing plan for your Facebook page?
How to start a Facebook advertising strategy?
How to manage Facebook Ads to attract more customers to your business?
How to define your target audience on Facebook to sell and market your products/services?
How to evaluate your Facebook campaign and optimize it to get a better ROI?
How to create an account on Instagram?
How to manage an account on Instagram?
How to define your target audience on Instagram?
How to increase your followers on Instagram?
How to develop a content strategy on Instagram?
How to increase engagement on Instagram?
How to start and create ads on Instagram?
How to promote your products/services on Instagram?
How to manage and evaluate Instagram Ads?
How to create an account on Twitter?
How to manage an account on Twitter?
How to increase your followers on Twitter?
How to define your target audience on Twitter?
How to create a content strategy for a Twitter account?
How to start and create ads on Twitter?
How to promote your products/Services on Twitter?
How to manage and evaluate Twitter Ads?
What is Google Adwords?
Why Google Adwords?
How to create a Google AdWords account.
How to manage a Google AdWords account.
What are Google ads types?
How to use Google AdWords to promote your products/services?
Google AdWords Types
What is the best structure of Google Ads?
How to analyze online competiton before ads creation?
How to analyze products online market?
How to choose the best type of ads?
How to create a content strategy for ads?
Keywords research & analysis.
Ads targeting & budget settings.
How to beat your competitors on search engines by Google ads.
How to evaluate & measure ads results?
How to optimize Ads performance?