Senior marketing specialist – Digital & Entertainment Technology Retail company DM-176

Entertainment Technology Retail company Located in Cairo, Egypt Looking for a Senior marketing specialist with the below Requirments :

• Bachelor’s degree in Marketing or any related field.
• 2-5 years of experience in the same field.
• Experience in graphic designing is preferred.
• Fluent English.
• Maximum age 40 years.

Responsibilities:

• Develop creative marketing materials.
• Conduct market analysis to find consumer requirements, habits, and trends.
• Liaise with agencies and provide them with needed briefs.
• Track marketing campaign performance and report it.
• Monitor and report all competitors’ activities
• Ensure the website/App is updated.
• Send weekly reports using Google analytics and understand consumer behavior on the website and App.
• Manage BTL activities.
• Manage social media calendar and follow up on the community management team.
• Analyze historical and planned marketing campaigns to make the best use of marketing budgets, and enhance campaign results.