Media Buyer-Education& training-DM 197

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Education &Training company is seeking media buyer with the below requirements :

  • Manage Social Media Platforms experience.
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. comScore)
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising or related field

Responsibilities:

  • Help identify target audiences and plan media campaigns.
  • Compare and negotiate rates, ad space, and airtime.
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships
  • Equip clients’ brief with an interactive strategic digital marketing plan.
  • Responsible for design and execute integrated digital media campaigns.
  • Analyzing business performance with the help of digital tools and reports.
  • Developing performance campaigns on Facebook / Instagram and Google.
  • Ad-Words.
  • Generating Leads campaigns (s) through a different platform (s).
  • Setting digital campaigns on Snapchat and Twitter.
  • Monitoring digital campaigns on different platforms.
  • Generating Search engine marketing (SEM) campaigns.
  • Producing keyword analysis and research.
  • Providing competitive analysis and research.
  • Providing competitive analysis and media reporting.
  • Producing digital campaign execution and reporting.
  • Creating media plans and media strategy.