Growth Marketing Specialist – Hospitals and Health Care – DM 211

Hospitals and Health Care company is seeking to Growth Marketing Specialist with the below requirements:

• 2+ years experience in a Growth Marketing or Digital Marketing role. You have worked on social media campaigns, blogs, SEO/SEA, email campaigns, landing pages and display marketing.
• Bachelor’s Degree in Marketing, Business Administration or a relevant field is preferred.
• Worked previously in the healthcare/pharmaceutical industry.
• Worked previously in startup companies is a plus.
• The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.
• A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.
• Strong experience in website analytics tools and Google Adwords.
• Experience in using Google Analytics, Mixpanel, and Metabase.
• Experience in any push notification tool, to create customized campaigns for our customers like “Moengage, webengage” is a plus.
• You have outstanding communication skills, you’re not put off by presenting to a group of people or convincing teams of future campaign ideas.
• A growth hacking mindset and great analytical skills.
• Creativity, motivation and a structured approach.
• Can create a deep analysis among other competitors and discover the edge points and values to use it to attract more customers.

Responsibilities:

• Take responsibility for the growth marketing and CRM strategy, processes and implementation.
• Manage Growth Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on organic tactics.
• Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
• Be responsible for communicating regular metrics and findings from your campaigns and analyzing performance, insights, blockers and areas of opportunity.
• Optimize ad delivery, conversion and under experience driving user activations as efficiently as possible.
• Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
• Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.
• Have the creative ability to craft beautiful and enriching content together with the team to enhance your campaigns.
• Ideally you also have social media writing experience.