Email Marketing Manager – Software Development – DM 218

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Software Development company is seeking to Email Marketing Manager with the below requirements:

  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field

Responsibilities:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices