Digital Marketing Specialist – Media Buyer-Information Technology Services-DM 195

Home / Job / Digital Marketing Specialist – Media Buyer-Information Technology Services-DM 195

Information Technology located in Maadi is seeking Digital Marketing Specialist with the below requirements:

  • 3+ years of proven experience as a media buyer.

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Organizational and multitasking abilities
  • Experience with doing audience and buyer persona research
  • Attention to detail
  • Good numerical, analytical, and research skills to evaluate campaigns
  • Proficiency in Google Ads, Google Tag Manager.
  • Understanding of SEO and web traffic metrics

Responsibilities :

  • Help identify target audiences and plan media campaigns.
  • Compare and negotiate rates, ad space, and airtime. 
  • Equip clients’ brief with an interactive strategic digital marketing plan. 
  • Responsible for designing and executing integrated digital media campaigns on all digital platforms.
  • Plan & execute digital marketing strategies that aim at producing a positive ROI for the company. 
  • It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
  • Build strategies for account expansion on spending and performance.
  • Own all steps of the ad operations process.
  • Text and display creative creation, split testing, and optimization.
  • Assist with performance reporting and post-campaign insight reports.
  • Source level CPA optimizations to hit product LTV and ROI targets.
  • Monitor AD and landing page performance via Google Analytics.
  • Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.
  • Execute the digital plan across all social media & digital platforms 
  • Monitor costs and return on investment (ROI)/( Cost/lead)
  • Compare and negotiate rates, ad space and airtime.
  • Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process.
  • As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
  • You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
  • Plan and assist in building all paid digital advertising campaigns to meet goals and manage pacing/budgets.
  • Prepare for tracking and monitoring online and offline goals and conversions.
  • Seek updates and remain current on all ad platform rules, regulations and best practices.
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout, Instagram and WhatsApp)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications