Content Marketer – Cybersecurity – DM 209

SentinelOne is defining the future of cybersecurity , seeking a driven content marketer and copywriter to develop and manage content that’s as compelling as our mission to redefine cybersecurity. You’ll work in lockstep with the Growth and Product Marketing’s teams to conceptualize and create a wide breadth of content for a savvy B2B audience, and collaborate with our corporate Brand team to spearhead the SentinelOne written brand.

The ideal candidate balances creativity, storytelling, and technical aptitude with detail orientation, strong communication and collaboration, and an impact-oriented mindset. In this role, you’ll take ownership over the content ideation, production, and performance-tracking process as you bring new pieces to life, and bring new life to tried-and-true assets. Along the way, you’ll help us weave the SentinelOne voice into a variety of projects, from thought leadership articles to technical whitepapers to the SentinelOne.com website.

Responsibilities:

Editorial Content & Copywriting

• Work in tandem with the content team to draft content and/or copy that strikes the right balance of storytelling, customer value, and technical precision
• Conceptualize and execute go-to-market (GTM) messaging across a variety of media, from digital ads and web pages to whitepapers, blogs, and datasheets
• Provide copy editing assistance and expertise to in-house research and intelligence teams for up-and-coming industry reports and presentations
• Deliver polished content based on drafts and outlines from subject matter experts
• Facilitate the creative production process from start to finish using defined workflows and project management tools (e.g. Asana, Slack)

Content Strategy & Management

• Create and manage SentinelOne’s inventory of customer-facing content
• Identify areas of opportunity to optimize or close gaps in the marketing funnel with new & revived content

Brand Development

• Spearhead the development and documentation of SentinelOne’s written brand, including style, voice, tone, and more
• Collaborate with our Creative Branding team to consistently apply the SentinelOne written brand across digital and print mediums
• Facilitate the awareness and adoption of SentinelOne’s written brand guidelines across the organization

What skills and experience should you bring?

• 3+ years in a content marketing or editorial-related role
• Technology or agency background (IT or cybersecurity experience preferred)
• Familiarity with SEO and inbound marketing concepts
• Strong written and verbal skills (Fluency in English and familiarity with AP style required)
• Strong project management/time management skills
• Portfolio of writing samples
• A strong writer with a background in technology who can translate complex topics into approachable narratives or analogies
• A motivated, agile thinker who enjoys bringing new perspectives and approaches to our humble and open-minded table
• This is a remote role and can be based in the US or EMEA.