To have successfully completed; a trainee should:
What is e-commerce?
Why is it important?
E-Commerce vs. e-Market.
Global e-commerce statistics.
Local e-commerce statistics.
Online consumer analysis: what, how and why do customers buy online?
Online competition analysis.
Draft plan for your online store.
Product portfolio and strategy.
Recap: How do Customers Buy Online?.
Launch your store @ souq.com
Facebook Ads for e-commerce.
Twitter Ads for e-commerce.
Instagram Ads for e-commerce.
Snapchat Ads for e-commerce.
Setting the payment process.
Choosing the best payment solution that fits with your online store.
How to select the right shipping partner.
Operation & Logistics Best Practices