August 6, 2020
The unprecedented technological evolution lived throughout the world in the past two decades has undoubtedly made the world a small room within which people can communicate easily with one another. In the core of this evolution; the Internet became the center of human life. So; marketing had to evolve to keep pace with the new mechanisms of the digital scene.
The World Wide Web (WWW) made available countless options for all transactions, both buying and selling. Hence, electronic (or digital) marketing became one of the most important mean for marketing offerings (products and service).
Digital Marketing; in its broadest sense; can be defined as all types of marketing that are undertaken through any of the devices connected to the Internet or wireless communication networks. Companies use marketing different channels and multiple tools to communicate with existing and prospective customers, including the website optimization for search engines (SEO), web advertising, social networking sites and platforms, e-mail, instant messaging applications and mobile applications in general.
Hence, e-marketing can be considered – without exaggeration – to be the future of marketing, as the number of Internet users around the world reached about 4.5 billion, and about 4.2 billion use the Internet via mobile. That is, more than half of the world’s population uses the Internet continuously.
However, if e-marketing is gaining its importance from the importance of the Internet itself as a communication channel linking millions of people across different distances and times; companies and marketing professionals yet must recognize and achieve three main advantages of digital marketing:
Thus, it is clear that the full achievement of the benefits of digital marketing depends not only on comprehensive and integrated learning of digital marketing tools, but also requires mastery of data analysis tools and data science applications and modern techniques such as the Python language.