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Data Science Usage in Marketing

There are new ways to apply data science and analytics to marketing, with new use cases such as digital advertising, micro-targeting, micro-segmentation, and many more. At present, this data is accessible and available to medium-sized enterprises.  Data science helps marketers collect, aggregate, and synthesize data about their products from different demographics. Based on the insights […]

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Should YouTube Be Included in Your Strategy?

Video marketing is an important step for your strategy. According to the insights, 92% of marketers say it’s an important part of their marketing strategy. Also, 88% of marketers say that video marketing provides them with positive ROI. But what is video marketing exactly? Video marketing is the use of videos to promote and tell […]

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Get Ready for 2022 Digital Strategy

If you are a marketer, or even a business owner, or even interested; you need to keep up with the changes happening in the digital marketing world. There are a lot of updates that can happen overnight and affect your digital marketing strategy. So what’s the best thing to do? Stay up-to-date with everything. And […]

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