How to Start Planning Campaigns in Google Ad Words?

دورات تدريبية كورسات اونلاين

What is Google Ads (Formerly Known as Google AdWords)?

What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you’re asking “How does AdWords Work?” this infographic is for you!

Does AdWords work?

Does Google AdWords work? Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads.

How to start planning Campaigns in Google Ad Words?

Google Ads Planning:

  • Plan out the campaign first – don’t just rush headlong into setting it up in AdWords
  • You need to understand the objectives of the campaign and what the optimum account structure will be
  • Get an understanding of the landing pages as this will help with account structure
  • Identify keywords from the landing pages first and cross-reference with AdWords keyword planner – if the primary keywords are not on the landing pages a request to the client that they should align the page with expected primary search terms for best results

Google Ads Settings:

  • Name the campaign with common sense and in a structured way
  • If the request is for a search campaign always select ‘Search Network only – All Features’
  • If the campaign is not device-specific, make sure all devices are selected
  • Select targeted locations
  • In location options, if targeting specific geo, select ‘target People in my targeted location’
  • Set a nominal daily budget and nominal max CPC if required.
  • The set delivery method to ‘Standard’ – we can change this later
  • Set ad delivery to ‘optimize for clicks’
  • PAUSE THE CAMPAIGN as soon as you can before you continue to optimize

Want to know more, and execute the best practice for Google Ads and Campaigns?

Click below to download a free outline from IMP digital marketing live course and contact us to discover how the right digital marketing ads & techniques drive success for your organization.

Stay tuned,

Related Blog

August 6,2020

Top Reasons Why Should You Start Online Marketing Courses in Saudi Arabia in 2020

Nowadays, there is a rapid increase in demand for digital marketing skills and the job market is booming and brands in KSA are putting more focus on digital marketing skills than ever before. Higher budgets, high positions, increased payments, and more career choices are just some of the big benefits that digital marketing trainees can […]

Read More
August 6,2020

Win More Sales Using Data Analytics with Excel and Power BI Training Course in Egypt

One of the keys to achieve business success and increase sales is to be more data-centric. In an increasingly competitive world, joining data analytics training courses has become a highly effective way to make smarter decisions toward higher profits. To be able to meet your customer needs, maximize your retail sales, achieve the highest return […]

Read More
August 6,2020

Join Data Analytics Training Courses in KSA and Hunt One of the Best Jobs in 2020

Have you ever asked yourself what jobs would be having high demand in 2020 and beyond? And what skills are valued the most in 2020? At the Institute of Management Professionals IMP, we’re aware that the data-driven decision-making skills like business analysis are very important in today’s job market. That’s why we offer you the […]

Read More